Interim Manager, Paid Media, International

Key Responsibilities

• Support the development and execution of monthly, quarterly, and annual media plans across the UK and Germany
• Lead agency briefing across paid social, TV, streaming, OOH, display, programmatic, paid search, and affiliate channels
• Coordinate end-to-end campaign activation, ensuring campaigns launch on time, within budget, and aligned to business objectives
• Develop measurement frameworks, KPIs, attribution models, and reporting processes to evaluate campaign effectiveness
• Lead creative briefing and asset planning with internal and external stakeholders to ensure channel and audience relevance
• Manage affiliate marketing activity across platforms including TikTok Shop and Rakuten
• Partner with agencies to deliver weekly, monthly, and quarterly performance reporting and post-campaign analysis
• Drive a continuous test-and-learn agenda across creatives, audiences, channels, and formats
• Support budget management processes including forecasting, accrual tracking, and financial reporting

Skills & Experience

• 5–8 years’ experience within Paid Media, Performance Marketing, or Integrated Media Planning roles
• Strong cross-channel media planning and activation experience across digital and offline channels
• Experience managing agency relationships and integrated campaign delivery
• Strong understanding of performance reporting, attribution, and campaign optimisation
• Experience within beauty, retail, fashion, e-commerce, or consumer brands preferred
• Excellent stakeholder management, organisation, and communication skills…