[Job-28760] B2B Demand Generation Manager

The role

CI&T is seeking a B2B Demand Generation Manager to lead marketing planning and pipeline generation across priority industries in North America.

This role acts as a key marketing partner for assigned verticals, responsible for translating business priorities into integrated marketing plans and executing programs that drive qualified pipeline and revenue growth.

You will partner closely with sales and industry leadership to define go-to-market priorities, identify target accounts, and activate demand generation and account-based marketing (ABM) programs that engage enterprise buyers.

This is a highly visible role for a marketer who can contribute to marketing planning while driving hands-on execution and measurable impact.

Key Responsibilities

Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals

Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team

Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline

Partner with sales to define target accounts, buying groups, and engagement strategies

Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing

Drive account engagement strategies for priority accounts and verticals

Ensure end-to-end campaign execution, from planning through lead flow and conversion

Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue

Analyze performance and continuously optimize campaigns using data and insights

Collaborate closely with Marketing Operations on lead management, attribution, and reporting

Support high-impact industry events, executive programs, and field marketing initiatives

Manage and mentor team members and coordinate cross-functional contributors

Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices

Track budgets, manage expenses, and oversee vendor coordination

Qualifications

Required

5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services

Proven track record of driving pipeline generation in enterprise or complex sales environments

Experience working closely with enterprise sales teams and long buying cycles

Strong experience with account-based marketing (ABM) and integrated campaign execution

Ability to contribute to marketing planning while executing programs hands-on

Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams

Experience managing marketing team members or coordinating across distributed teams…