Lead Creative Strategist - UK

What You Will Do

• Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture
• Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles
• Develop strategic campaign concepts that turn insights into actionable blueprints for digital content
• Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content
• Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency
• Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

The Right Fit Has

• 4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies
• Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content
• Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets
• Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts
• Proficiency with design tools and video production/editing software
• Strong project management skills and ability to manage complex cross-functional workflows