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Your responsibilities
As a manager specialising in MMM & Marketing Effectiveness, you will lead high-impact MMM programmes for international clients across industries such as Auto, Beauty, Retail, and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development.
Lead Projects
- Oversee end-to-end MMM and marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
- Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
- Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
- Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
- Provide strategic oversight to clients, helping optimise marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
- Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
- Continuously identify and implement innovative approaches to solve client business challenges.
People & Project Leadership
- Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
- Lead talent development initiatives, including annual talent reviews and career development planning,
- Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.
- Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities
- Recruit, align, and develop resources to build high-performing teams, retaining top talent.
- Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.
Account & Business Growth
- Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.
- Identify cross-sell and upsell opportunities and support global account growth strategies.
- Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.
- Provide strategic guidance to clients using data-driven insights, helping them understand target audiences, optimise marketing spend, and measure campaign impact.
Practice & Thought Leadership
- Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
- Contribute to thought leadership, knowledge management, and innovation initiatives.
- Act as an ambassador of Eki culture, role-modelling Ekimetrics’ core values: Curiosity, Creativity, Excellence, Transmission, Pleasure.
Your profile
Experience & Technical Skills
- Experience in econometrics, MMM, or marketing effectiveness.
- Bachelor’s or master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
- Proficient in Python, R, SQL, Excel, and visualisation tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
- Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
- Skilled in handling large datasets, optimising pipelines, and delivering high-quality outputs
- Track record of translating complex model results into actionable business recommendations.
Client & People Management
- Proven ability to lead multiple project teams and manage priorities autonomously.
- Excellent communication, storytelling, and presentation skills for senior stakeholders.
- Strategic thinker with strong problem-solving skills and a focus on continuous improvement.
- Experienced in mentoring, talent development, and encouraging team growth.
- Skilled in client account management, maintaining relationships, and identifying growth opportunities.
Soft Skills
- Collaborative, proactive, and results-driven.
- Positive, resilient, and adaptable in fast-paced consultancy environments.
- Curious, creative, and committed to delivering high-quality work.
