Manager, Marketing Operations

What you’ll do

As Manager, Marketing Operations, you will own the global marketing systems, data, and process backbone that powers predictable, high-quality pipeline growth. This role sits at the intersection of Growth Marketing, Sales, Data Science, and Revenue Operations, ensuring every lead, signal, and campaign is measurable, dependable, and optimized for revenue impact — not just volume.

You will lead the design and execution of end-to-end lead flow architecture, from first marketing touch through Salesforce opportunity and closed revenue, building the feedback loops that enable smarter targeting, faster optimization, and higher-quality demand generation globally.

This is a high-impact role for a systems thinker who thrives in complexity, partners deeply with cross-functional leaders, and is relentless about operational excellence.

This role is based in San Francisco.

Responsibilities

• Own the global MarTech and AdTech stack, including Marketo (or equivalent MAP), Salesforce, LinkedIn, Google, Meta, GTM, data warehouses, and BI platforms, ensuring scalable, reliable architecture across regions and products.
• Design and maintain end-to-end lead-to-revenue infrastructure, including real-time data flows across channels, markets, and lifecycle stages.
• Establish and govern global tracking standards for GTM, pixels, server-side tracking, and event-based conversion frameworks across all digital properties.
• Define and enforce attribution hygiene (UTMs, taxonomy, naming conventions) to enable clean cross-channel, regional, and segment reporting.
• Lead global ad operations and tagging governance, ensuring accurate attribution, optimization signals, and privacy-compliant measurement.
• Build QA, monitoring, and diagnostic frameworks to proactively detect data loss, misfires, and attribution or lead-flow issues.
• Partner cross-functionally (RevOps, Sales Ops, Legal, Security, Data) to operationalize compliant, consent-aware, privacy-first tracking and lifecycle processes.
• Own marketing-to-revenue measurement models, including lifecycle stage definitions, SLAs, lead scoring, routing, and enrichment strategies.
• Develop executive-level reporting and insights, covering pipeline health, velocity, ROI, and LTV/CAC by channel, region, and segment.
• Enable downstream optimization and experimentation, including A/B testing, performance modeling, forecasting, and cohort analysis tied to revenue impact.
• Own global lead management operations, including lead capture, validation, enrichment, deduplication, ABM support, and opportunity influence tracking.
• Drive global scale, enablement, and reliability through standardized runbooks, training, documentation, and localized execution while maintaining global data and measurement standards.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• 8+ years of experience in Marketing Operations, Revenue Operations, Growth Operations, or Demand Operations in B2B, SaaS, or enterprise GTM environments.
• Deep hands-on expertise with Marketo (or equivalent MAP), Salesforce, and Google Tag Manager.
• Proven experience owning global lead management, attribution, and lifecycle frameworks across regions and segments.
• Strong understanding of paid media platforms (LinkedIn, Google, Meta), ABM technologies, and funnel analytics, especially as it relates to leadgen, demandgen, revenue prediction and end to end flows including feedback loops to paid media platforms.
• Experience partnering with Sales Ops, RevOps, Data, and Finance on pipeline reporting, forecasting, and ROI modeling.

Preferred qualifications

• Experience supporting upmarket / enterprise GTM models
• Familiarity with data warehouses (Snowflake/BigQuery), BI tools (Looker/Tableau), and CDPs
• Experience implementing multi-touch attribution or advanced revenue modeling
• Global team leadership experience across NA, EMEA, and APAC

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Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.