Manager, Media Buying & Analytics, Naturium

Responsibilities

• Creative Strategy & Testing: Partner with the Director to shape paid creative strategy and own the testing roadmap; translate performance insights into clear briefs and iterate on winning concepts.
• Agency Partnership & Oversight:Support the Director in overseeing agency execution by monitoring pacing, targeting, and performance; surface insights and optimization recommendations.
• Performance Analysis: Partner with Data & Analytics to conduct deep dives across creative, audience, and channel performance, identifying efficiency gains to improve ROAS and CAC.
• Hands-On Platform Testing: Execute small-scale, in-platform pilots (e.g., new formats, betas, or audiences) to validate opportunities before broader rollout.
• Creative Optimization: Monitor asset performance and fatigue, providing data-backed feedback to inform refresh cycles and future production priorities.
• Cross-Functional Collaboration: Align with DTC, Brand, and Creative teams to ensure paid media supports broader campaigns, launches, and promotional priorities.
• Reporting & Executive Insights: Maintain performance dashboards and synthesize agency reporting into clear, actionable insights for the Director and leadership.
• Full-Funnel Media Visibility: Support oversight of upper-funnel channels (e.g., OLV, OOH, podcast), synthesizing performance insights and identifying opportunities to improve effectiveness and cross-channel alignment.

Requirements

• 3-5 years of experience in performance marketing, with a strong background in managing media agencies
• Bachelor's degree in marketing, business, analytics, or related field
• Deep understanding of Meta Ads Manager and TikTok Ads Manager
• Strong creative strategist mindset — ability to look at a video or image and understand *why* it is or isn't working
• Excellent project management skills; experience managing creative workflows and asset requests
• Understanding of Google Analytics, Shopify, and Excel/Sheets to verify data and find insights
• Experience managing significant media budgets ($500K+/month) and holding partners accountable to KPIs
• Ability to translate data into creative briefs and actionable feedback for designers
• Experience in beauty, skincare, or DTC consumer goods strongly preferred
• Detail-oriented and organized; able to manage multiple campaigns, creative requests, and agency communications simultaneously…