Manager, Paid & Retail Media

Responsibilities

• Media Strategy & Planning
• Develop and execute paid media strategies aligned with brand and commercial objectives across e.l.f. Beauty and retail partners.
• Partner with media agencies to build tactical plans, recommend optimizations, and test new platforms and growth opportunities.
• Collaborate cross-functionally with Brand, Integrated Marketing, Commerce, Sales, and International teams to ensure media plans support campaign and business goals.
• Develop campaign briefs for creative and agency partners that incorporate media best practices and performance learnings.
• Identify trends, insights, and whitespace opportunities to drive incremental performance and business growth.
• Apply strategic thinking and hands-on experience to continuously enhance campaign effectiveness.
• Campaign Execution & Budget Management
• Manage day-to-day campaign execution with agency partners across multiple channels and markets.
• Oversee media budgets, forecasts, purchase orders, and billing processes to ensure accurate tracking and efficient spend management.
• Partner closely with agencies and vendors to maximize ROI through ongoing optimizations and testing strategies.
• Measurement & Reporting
• Collaborate with internal analytics teams and agency partners to measure campaign performance and optimize media investments.
• Lead weekly, monthly, and campaign wrap reporting to deliver clear insights and actionable recommendations.
• Synthesize complex data into clear performance narratives and recommendations for executive stakeholders.

Requirements

• Bachelor’s degree required.
• 5+ years of paid media experience, with agency background required.
• Proven experience across Affiliate, Paid Search, Shopping, Paid Social, and Display channels.
• Experience working with retail media partners such as Amazon Ads, Criteo, Roundel, Walmart Connect, and similar platforms.
• Hands-on planning and execution experience across major platforms including Google, Meta, TikTok, Snap, Pinterest, Reddit, OOH, and TV.
• Strong digital media background including SEM, Social Commerce (TikTok Shop, Affiliate), and Retail Media advertising.
• Advanced analytical skills with the ability to translate quantitative and qualitative data into actionable business insights.
• Intermediate to advanced proficiency in Microsoft Excel.
• Strong creative judgment with attention to brand consistency and campaign quality.
• Excellent critical thinking and problem-solving skills in fast-paced environments.
• Self-starter mindset with ability to manage multiple priorities independently.
• Strong presentation skills and comfort sharing performance insights with large and cross-functional audiences.
• Highly collaborative team player who contributes to shared learning and continuous improvement.
• Innovative, forward-thinking approach with a passion for testing new ideas and driving growth.