Manager, Performance Marketing, Paid Search

What you’ll do

As the Manager, Paid Search, you will own and execute Airwallex’s global SEM marketing strategy, driving measurable growth in customer acquisition and revenue. You’ll collaborate with cross-functional teams to design, launch, and optimize high-impact paid search campaigns across multiple markets. This is a hands-on, data-driven role where you’ll blend strategic thinking with campaign execution, leveraging the latest tools and best practices to maximize ROI and scale our global presence.

This role is based in San Francisco.

Responsibilities

• Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
• Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency.
• Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
• Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership.
• Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.
• Manage SEM budgets, forecast spend, and ensure optimal allocation of resources.
• Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
• Partner with external agencies and vendors as needed to scale execution and drive innovation.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• 5+ years of hands-on Paid Search marketing experience, with a proven track record of running and optimizing global paid search campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience managing SEM budgets and delivering measurable ROI.
• Excellent project management and communication skills; able to work cross-functionally in a fast-paced, global environment.

Preferred qualifications

• Experience in fintech, SaaS, or B2B marketing environments.
• Familiarity with marketing automation, CRM systems, and advanced analytics tools (e.g., Looker, Tableau).
• Experience with landing page optimization, A/B testing, and conversion rate optimization.
• Ability to think creatively and deliver innovative SEM solutions.
• Knowledge of financial products, sales strategies, and industry regulations.
• Multi-lingual and particularly Korean, Japanese or French.

Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.