Marketing Analytics Lead

About the Role

You will be the analytics lead that defines a data-driven marketing development and measurement culture at OpenAI. This is critical as we hope to reach millions of users and businesses worldwide.

In this role, you will

• Define KPIs for campaigns and marketing programs.
• Develop clear measurement frameworks. Implementing full-funnel measurement and attribution tools to inform marketing investment. Providing data and insights that allow the org to assess performance and drive planning.
• Design experiments to measure marketing campaign impact
• Analyze large data sets, design and perform statistical analysis
• Explore marketing or behavioral data to identify trends and key insights that uncover new growth opportunities or areas for efficiency improvements.
• Develop dashboards, reports and other ways of enabling the team to answer data questions in a self-serve way.
• Lead/participate in xfn collaboration with other analytics and marketing teams.

You might thrive in this role if you

• 7+ years experience in a quantitative role navigating a highly ambiguous environment
• Experience designing experiments with clear insights utilizing SQL and Python
• Experience working with marketing org designing tests (e.g. matched market, holdout/exposed) for campaigns.
• Experience defining goals for campaigns and marketing programs.
• Experience building measurement plans and capability
• Familiar with data sources such as media measurement, web analytics, social listening, and brand lift studies.
• Excellent communication skills with demonstrated ability to communicate with marketing and executives.
• Nice-to-have: demonstrated prior experience in NLP, large language models or generative AI.

Workplace & Location

San Francisco is preferred. We operate on a hybrid model and expect team members to be in the office three days per week. We are open to remote candidates, with the expectation of frequent travel to San Francisco for team collaboration, planning, and key milestones.