A hybrid Marketing role at Culligan Quench. Bachelor’s degree in marketing, business administration, or a related marketing field
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Brand Strategy & Governance
Assist in brand governance, frameworks, guidelines, messaging, brand design, elements for company and product brands across the portfolio. Collaborating with the Culligan CoE to uphold visual identity, messaging, and tone across all GTM initiatives.
Collaborate with Product Marketing to create full-funnel brand and product messaging frameworks that guide awareness, consideration, and conversion initiatives across all channels.
Drive always-on brand campaigns and product promotional campaigns, improving creative effectiveness and performance in partnership with media and demand generation teams.
Stay current on B2B water as a service ‘point of use water’ industry trends and emerging channels, identifying new opportunities to strengthen brand impact and campaign performance.
Integrated Campaign Strategy & Planning
Collaborate with Paid Media & Organic teams to set the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.
Lead end-to-end campaign execution, managing planning, asset development, approvals, refresh ads, and launch across digital, social, search, CTV, web, print, and experiential.
Creative Leadership & Agency Management
Write and steward creative briefs, partnering with internal teams and agencies to develop high-quality creative that meets brand standards and performance objectives.
Drive always-on brand campaigns and product promotional campaigns, improving creative effectiveness and performance in partnership with media and demand generation teams.
Digital Experience & Conversion Alignment
Optimize digital journey alignment, working with web and UX teams to ensure landing pages and product experiences support campaign messaging and conversion goals.
Performance Measurement & Optimization
Manage the annual campaign calendar and strategies, defining objectives, target audiences, key messages, and success metrics aligned to business goals.
Responsible for campaign measurement KPIs and reporting, establishing UTM standards, tracking performance, and delivering actionable insights to improve ROI.
Proven experience with campaigns that span global markets.
Strong background in highly targeted B2B marketing tactics and media.
Hands-on knowledge of media channels including CTV, Paid Social, PMax, Reddit.
Familiar with marketing workflow tools (Monday.com, Figma, Jira, etc.)
Excellent communication, collaboration, and stakeholder management skills.
Experience working with creative agencies, media partners, and internal cross-functional teams.
Familiarity with campaign measurement methodologies and ability to interpret data into insights.
Proven experience with how to enable the consistency of brand content at scale and global campaigns.
Understanding of AI content generation tools (ChatGPT, Perplexity, Claude, etc.) and their capabilities to support a brand at scale.
Bachelor’s degree in marketing, business administration, or a related marketing field
5+ years of experience in brand management with campaign management
Proven track record of managing multi-channel brand campaigns, from concept to delivery.
Experience collaborating with both in-house and external agencies
Exceptional program management and operational skill with meticulous attention to detail.
Culligan Quench
Marketing
29 open roles on Sydicom
Culligan Quench is a water technology company that rents and services filtered water coolers, sparkling water, ice machines, and coffee dispensers to workplaces. The company became a subsidiary of Culligan through Culligan’s acquisition of AquaVenture Holdings in 2019. According to the site, over half of the Fortune 500 are customers. Zenith International lists Quench as a leading distributor in the point-of-use (POU) market along with Macke Water Systems and Nestle Waters. Quench is an independent operating company of AquaVenture Holdings. Quench is headquartered in King of Prussia, Pennsylvania. Quench was named an Online Marketing Success Story in Google's 2011 Economic Impact Report. In 2008, Quench was named a top 25 most successful startup by Businessweek.
Source: Wikipedia
