Marketing Manager

Responsibilities

• Ensure consistent brand positioning and messaging across all customer and partner touchpoint.
• Develop and execute localized marketing campaigns to drive customer acquisition, brand awareness, and revenue growth in South Africa.
• Manage partner marketing initiatives with retail and channel partners to increase activations and strengthen market presence.
• Oversee kiosk branding, visibility, and customer engagement strategies across retail environments.
• Drive PR and communications activities to enhance PayJoy’s brand reputation and media presence in the market.
• Collaborate cross-functionally with Sales, Partnerships, CX, Collections and Operations teams to support commercial objectives and campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, trade marketing, brand management, or partner marketing.
• Experience managing integrated marketing campaigns across retail and channel environments.
• Strong understanding of PR, branding, point-of-sale marketing, and customer acquisition strategies.
• Proven ability to manage cross-functional stakeholders and external partners effectively.
• Experience in fintech, telecommunications, retail, or consumer finance industries is preferred.
• Strong project management, communication, and analytical skills with the ability to execute in a fast-paced environment.
• Demonstrated ability to drive market growth and support commercial objectives through marketing initiatives.