Marketing Manager, Personal Lending

The Core Responsibilities!

• Develop and manage the annual marketing communication calendar across email, website, and social media channels.
• Lead the development and ongoing updates of broker support materials including product sheets, program documents, and communication templates.
• Create marketing content and tools that help brokers educate clients and generate leads for Personal Lending products.
• Lead the execution of digital content by partnering with Creative Services and managing external content producers.
• Manage the execution of promotional strategies and marketing campaigns for SFR offers across all marketing channels, including email, website, social media, and events.
• Own the annual promotions calendar, track campaign performance, and synthesize insights and learnings.
• Build and execute multi-channel marketing campaigns aligned with business priorities and acquisition goals.
• Monitor, analyze, and report on channel performance, generating insights and recommendations to improve engagement and conversion.
• Ensure all marketing outputs adhere to brand standards, compliance requirements, and quality expectations.
• Produce and present performance reporting through dashboards, Excel reports, and presentations.
• Conduct competitive and market research to inform product positioning, promotional planning, and broader marketing strategies.
• Support Sales and other internal stakeholders through the creation of presentations, collateral, and other materials as required.
• Write clear and detailed creative briefs for internal teams and agency partners.
• Manage the execution of email deployments in partnership with Creative Services and Email teams.
• Lead, coach, and support up to two direct reports, fostering growth, accountability, and a high-performance team culture.
• Contribute to a culture of experimentation, testing new ideas and applying insights to continuously improve performance.

Let's Talk About You!

• Degree in Marketing, Business Administration, or another relevant field.
• 5+ years' experience in a marketing focused role (financial services experience a plus).
• Advanced MS Office skills with a particular focus on creative top-notch PowerPoint presentations.
• Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.
• Experience in leveraging AI tools to monitor industry social media and competitor websites, generating content ideas, and enhancing workflows.
• Exceptional writing skills and strong editing and proofreading abilities.
• Experience managing external partners including marketing agencies, creative teams, and media vendors.
• The ability to shift priorities quickly, manage tight timelines and be relentless in your desire to get the job done.
• Strong interpersonal skills, the ability to liaise between a variety of stakeholders and the capacity to work across various levels and departments in the organization.
• Excellent oral and written communication skills.