Original listing text, shown exactly as published by the company.
What You’ll Do
We’re looking for a Marketing Operations Manager to help maintain and scale the systems, processes, and data foundation that power our go-to-market engine. This role sits at the center of Marketing, Sales, and RevOps, turning strategy into measurable pipeline and revenue impact.
You’ll be a strategic operator and hands-on builder, responsible for optimizing our marketing tech stack, improving funnel performance, and enabling smarter, data-driven decision-making across the organization. You’ll independently manage moderately complex projects, resolve issues with minimal direction, and ensure campaigns and processes are scalable, measurable, and executed with precision.
The ideal candidate will also be location in the Pacific timezone
Marketing Systems & Technology
- Optimize the marketing automation platform (Pardot) and CRM (Salesforce), including integrations, segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance with data regulations (GDPR, CCPA, etc.).
- Evaluate, implement, and integrate new tools across the GTM tech stack.
- Perform audits, testing, and root cause analysis across the GTM stack - identifying inefficiencies, proposing solutions, and implementing fixes.
- Ensure data accuracy and consistency across the GTM tech stack, maintaining high-quality data to support decision-making.
Campaign Execution
- Partner with the Marketing Automation Manager on execution workflows, providing operational depth and ensuring continuity across campaigns.
- Build and maintain scalable campaign execution frameworks, workflows, and automations.
- Identify workflow bottlenecks and implement process improvements that increase team velocity without sacrificing accuracy.
- Partner with campaign managers to execute marketing programs, ensuring timely delivery and proper tracking across channels.
- Provide SDRs with pre-launch campaign briefs covering audience, timing, messaging, and follow-up plays so they are never surprised by what hits their target accounts.
- Translate marketing strategies into actionable SDR assets, like lists, sequences, and talk tracks, so reps can focus on conversations instead of interpreting marketing's intent.
Process Optimization & Enablement
- Build and maintain systems and automations that reduce manual work and keep data clean and actionable.
- Leverage AI tools and emerging automation capabilities to improve team efficiency, accelerate troubleshooting, and scale marketing operations.
- Identify opportunities to replace manual execution with agent-based or automated solutions, and implement them independently or in collaboration with the team.
- Stay current on emerging marketing technologies and AI tooling, bringing forward recommendations as relevant.
- Document workflows, SOPs, and system configurations as the team scales.
- Provide training, documentation, and support to enable a data-driven marketing organization.
Analytics & Reporting
- Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).
- Build and maintain dashboards and reporting to track KPIs, pipeline performance, and campaign ROI.
- Analyze complex marketing data and deliver actionable insights that inform campaign and GTM strategy.
- Support attribution modeling and lead scoring initiatives.
Cross-Functional Collaboration
- Serve as a partner to Demand Generation, Sales, Finance, RevOps, and IT teams.
- Align cross-functionally on goals, definitions, and processes across the funnel.
- Enable teams with tools, training, and documentation.
- Build an SDR feedback loop to route front-line insights and objections back to Demand Gen and Product Marketing so campaigns continuously evolve based on real conversations.
What You’ll Bring
- 4–7 years of experience in marketing operations, revenue operations, or a related role.
- Hands-on experience with MAPs (Pardot or Marketo preferred) and CRM (Salesforce preferred).
- Strong background in data management, analytics, and performance reporting.
- Solid understanding of lead lifecycle management, segmentation, and campaign tracking.
- Comfortable working with data, including pulling reports, identifying anomalies, and translating findings into action.
- Detail-oriented with a bias for action - you deliver accurate, high-quality work quickly and take ownership of QA.
- Familiarity with AI tools and a curiosity for how they can improve marketing workflows and productivity.
- Comfortable operating in ambiguity and building processes where none exist.
- Strong execution and project coordination skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong analytical problem-solving mindset and communication skills.
- Experience supporting or operationalizing account-based marketing (ABM) programs, including account segmentation, targeting, orchestration, and performance measurement.
Preferred Qualifications
- Experience leveraging AI tools in marketing operations to automate workflows, solve problems, and improve efficiency.
- Familiarity with data visualization tools (Tableau, Power BI) or advanced reporting techniques.
- Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.
What Success Looks Like
- Marketing data is accurate, trusted, and consistently used in decision-making.
- Systems and processes scale effectively as the business grows.
- Day-to-day marketing workflows run smoothly, improving overall team efficiency.
- Campaign and funnel performance is transparent, measurable, and clearly tied to revenue outcomes.
Travel Required
This is a remote role and may require minimal travel for internal offsites. Job-related travel expenses are reviewed and must be approved by your manager.
Compensation and Values
At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.
In accordance with various State’s transparency regulations, we provide the following salary range information for this position:
- Base salary range $109,000 - $135,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.
- Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Application Note
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
