Original listing text, shown exactly as published by the company.
About You
You are a marketer who operates like a founder. You don’t wait to be handed a brief — you’ve already identified the story, figured out who needs to hear it, and built a plan to get it in front of them. You write well: fast, clear, and with a point of view, able to move between a punchy social post and a substantive piece of content that earns trust with a technical or institutional audience. You understand product marketing at a structural level — positioning, messaging hierarchy, translating complex capability into language that makes someone stop scrolling — and you’ve done that work even if you haven’t always had the title.
You’re an operator who builds trust with people who are skeptical of marketing. Launch calendars shift, priorities change, and you adapt without drama — holding the program together by building real relationships with flight ops engineers, program managers, and test pilots, and finding the narrative buried in their work. You think before you post, you ask why before you ask how, and you don’t confuse activity with impact. Merlin is building technology that hasn’t existed before, for customers who haven’t bought anything like it. That’s a hard marketing problem. You’re excited by it.
Responsibilities
- Own execution across Merlin's product launch calendar. You will be the person who makes sure nothing falls through the cracks and everything ships on time.
- Help develop the product marketing muscle for Merlin's growing product family. Deeply understand the core product, the customers, and the competitive context. Translate that understanding into positioning, messaging, and content that makes Merlin's capabilities legible and compelling to defense, aviation, and investor audiences.
- Help run Merlin's social media presence: LinkedIn, X, YouTube, and emerging channels. This isn't a scheduling job. You'll have opinions about what to post, when to post it, and why it will work. You'll develop an always-on content rhythm that builds audience between launches and amplifies announcements when they happen.
- Coordinate cross-functionally across a fast-moving organization, working with Comms, Flight Ops, Programs, and the CEO to track upcoming milestones, extract the story from each one, and build content around it before the moment passes. You'll need to build relationships across the company and earn trust with technical teams.
- Support influencer and media engagement, identifying the right external voices for each launch, coordinating ride-along content, managing relationships with aviation and defense content creators, and helping orchestrate synchronized drops that extend Merlin's reach beyond owned channels.
- Track and report on what's working: engagement, reach, share of voice, launch performance. You'll bring data and instinct together to continuously improve how Merlin shows up in the world.
Qualifications
- 3–5 years of marketing experience, with demonstrable ownership of campaigns, launches, or content programs — not just support roles. Recent graduates with exceptional portfolios and clear evidence of marketing instinct will be considered.
- Strong writing skills. You can write a punchy social post and a substantive blog post. You have a clear, direct voice and you edit yourself ruthlessly.
- Product marketing fluency. You understand positioning, messaging hierarchy, and what it means to translate technical capability into customer-facing language. You don't need to have the title to have done the work.
- Experience executing multi-channel campaigns under tight timelines. You've been in a situation where the launch date moved and you figured it out anyway.
- High critical thinking. You ask why before you ask how. You push back on bad ideas, including your own, and you bring reasoning to every recommendation you make.
Nice to Have
- Background in or genuine passion for aerospace, defense, or deep technology — you follow this space because you find it fascinating, not because it's on your resume.
- Experience at a startup or early-stage company where you wore multiple hats and shipped things with limited resources.
- Familiarity with the defense technology ecosystem — the companies, the media, the events, and what makes content land with a military or government audience.
