Marketing Specialist

Job Responsibilities

• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities
• Development of collateral
• Drive social media and manage website
• Liaise with external vendors to execute events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Conduct market research
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data to help shape future marketing strategies

Qualifications

• Experience with product launches and/or integrated marketing campaigns
• Excellent written, communication, and presentation skills
• Experience with social media and content management systems (CMS)
• Working knowledge of market research, surveys, and data analytics
• Proficiency with Microsoft Office and Wordpress
• Experience planning and leading initiatives
• Experience managing projects and working with cross-functional teams

Education/Experience

• Education Requirements: Bachelor’s degree in marketing, communications, or related field, MBA preferred…