Marketing Team Lead

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

What you´ll do

• You will guide and support a lean team, setting clear priorities and ensuring strong execution and accountability.

You will own and drive the performance of key marketing channels (paid social, paid search, CRM), with a clear focus on revenue, ROI, and contribution margin for the Netherlands Market.

You will plan, execute, and optimize full-funnel campaigns, constantly evaluating performance and reallocating budget based on data and impact.

You will take ownership of marketing spend, making smart, data-driven decisions on where and how much to invest to maximize returns.

You will work closely with the Country Manager and Business Development team to align on pricing, promotions, and commercial strategy.

You will collaborate with global and local teams (website, creative, CRM) to test and scale initiatives that drive traffic, conversion, and revenue.

You will continuously monitor performance metrics (e.g. ROAS, CAC, conversion rate, contribution margin) and translate insights into actionable improvements.

You will test new channels and ideas in a structured way, running controlled experiments and scaling what works.

Who we´re looking for

• You have some leadership experience (managing a small team or leading projects and stakeholders), and are ready to take on more ownership.
• You have 4+ years of experience in marketing, with a strong focus on performance marketing and measurable business impact.
• You have hands-on experience managing and optimizing paid channels such as paid social, paid search, and/or CRM.
• You have owned or significantly influenced marketing budgets and can clearly explain how your decisions impacted revenue and ROI.
• You are highly data-driven and comfortable making decisions based on performance metrics rather than intuition alone.
• You bring a strong commercial mindset and understand how marketing connects to pricing, margins, and overall business performance.
• You are proactive, assertive, and comfortable challenging ideas to drive better outcomes.
• You are fluent in English, Dutch speaker is a plus.