Original listing text, shown exactly as published by the company.
About the role
We're looking for a Mobile Growth Manager to own and scale our app acquisition and growth channels. This role will be hands-on in building, testing, and optimizing campaigns across mobile platforms—working cross-functionally with creative, product, lifecycle marketing, and data science. You’ll have the opportunity to drive measurable growth across installs, activation, and revenue, while connecting paid acquisition to the full app experience. We are already investing in mobile growth and want to scale this significantly with a more data-driven, experimentation-first approach.
What you’ll do
- Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
- Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
- Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
- Design and run experiments to improve install rate, activation, retention, and monetization
- Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
- Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
- Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
- Identify and scale high-performing channels while quickly cutting underperforming ones
- Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth
Who you are
We're looking for exceptional individuals who combine analytical rigor with a strong performance mindset, who are excited by fast iteration and measurable impact. You’ll thrive with us if you:
- Have hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
- Think beyond installs and optimize for full-funnel metrics like activation, retention, LTV, and revenue
- Are comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
- Are comfortable operating in ambiguity and building new channels or programs from scratch
- Collaborate effectively with creative, product, lifecycle, and data teams to drive growth
- Take ownership and move quickly, balancing experimentation with execution
- Communicate clearly and can translate performance into business outcomes (growth, revenue, efficiency)
