Organic Social Media Manager

⭐ Your mission

Main missionBuild and execute on Alan's social media organic strategy internationally in order to turn Alan into the undisputed health reference on socials:

• define Alan's unique voice on social media
• drive the online conversation about health
• build our AI-powered production system for scalable content production, and grow engaged communities across platforms
• execute the social media strategy in France

Detailed missions1. Build the organic social media strategy

Global role

• Define Alan's social voice, creative direction, and platform-specific frameworks (LinkedIn, Instagram, TikTok, YouTube), including which personas to target on each channel
• Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events)
• Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance
• Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market)
• Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross-functionally

France execution

• Own and execute the France organic social strategy end-to-end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification
• Ensure France content is consistent with global frameworks while reflecting local market nuances

2. Build and operate an AI-powered content production and distribution engine

• Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth
• Create a scalable system where subject-matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish-ready content at scale
• Define and operate the distribution logic: publishing cadence, platform-specific formatting, timing, and scheduling across all active channels

3. Build a solid performance and measurement framework

• Set up and own the measurement framework: follower composition, UTM tracking, brand awareness, social listening
• Share regular performance reviews cross-functionally
• Define KPIs connecting social activity to business outcomes (traffic, brand awareness, audience quality)
• Use data to make autonomous editorial decisions and iterate on content strategy

Key outcomes by 1 year

• A clear, living organic social media strategy is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it
• An AI-powered content production system is operational : agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high-value content
• Platform activation and posting cadence have been defined and implemented based on audience data and strategic priorities
• A measurement framework is live : we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving
• Social has demonstrably amplified at least 2 major brand campaigns: the person has owned the organic social amplification strategy end-to-end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks

⭐️ Requirements for the role

Hard skillsSocial strategy & editorial thinking

• Able to build a platform-specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data
• Strong editorial judgment: knows what Alan should say, how, and where, and can make fast, autonomous decisions decisively

Content production

• Can produce social-first content autonomously across formats (short video, carousel, static, copy-led posts), both hands-on and through AI-assisted workflows
• Experienced with AI tools for content creation and able to design agentic pipelines
• Has an eye for what works natively on each platform, not someone who repurposes the same content everywhere

Data & analytics

• Able to read social analytics and turn them into actionable editorial decisions
• Experienced building simple and rigorous reporting frameworks

Soft skills / Behavioural traits

• Ownership mindset : takes full responsibility for the social presence
• Systems thinker : thinks in workflows and leverage points, not just individual posts
• Scrappy and resourceful : comfortable with frugality — finds creative solutions with limited budget, doesn't need a big production team to produce great content
• Curious and fast-learning : obsessed with what's new on social, on AI tools, on platform algorithm changes — and translates that curiosity into experiments
• Collaborative: builds strong working relationships across teams, communicates clearly, and makes it easy for others to contribute to social
• Strategic and business-aware: understands that social is a business tool, so is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives
• Comfortable with ambiguity : the social strategy is not fully defined yet. This person needs to be energized by building on a blank page, not paralyzed by it

Languages

• French : native level, perfect written syntax — the majority of content will be in French
• English : fluent (working language at Alan, used daily)
• Spanish or Dutch : a plus given Alan's presence in Spain and Belgium