Paid Ads Specialist

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements

• 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Strong communication and problem-solving skills.

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Bonus Points

• Experience with CleverTap or other CRM/marketing automation tools.
• Familiarity with web and mobile app user acquisition and retention strategies.

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