Original listing text, shown exactly as published by the company.
Key Responsibilities
- Partner closely with brand, influencer and social team to source creative for media channels based on past learnings
- Traffic creative to media agency and QA for correct implementation
- Ensure coordination between media agency, NSO team and sales on key milestone dates for execution of new studio opening campaigns (35+ per year)
- Update internal trackers and reporting
- Execute small campaigns within Meta Ads Platform as needed for internal teams
- Work closely with external agencies and internal teams on frequent test and learns including channels, creative, audiences, landing pages and more. Report key findings across teams.
- Able to pull and analyze paid media data across channels with actionable recommendations & insights to key stakeholders.
Qualifications
Experience: 2-3 years of experience at a media agency or in house paid marketing team
Skills
- Highly familiar with Google, Meta, TikTok
- Highly familiar with audiences (1P, 2P, 3P) and best practices
- Experience with Snapchat, Pinterest, The Trade Desk/DV360, CTV, Audio, OOH, Affiliate a plus
- Familiar with web and data analytics tools such as Tableau, Looker, Google Analytics
- Familiar with incrementality testing, brand lift & performance media measurement
- Initiative, a self-starter who looks for areas needing improvement
- Strong written and verbal communication skills
- Able to manage multiple projects and deadlines in a fast-paced environment
- Able to collaborate effectively with cross-functional teams
- Passion for boutique fitness
