A hybrid role at Pattern.
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Original listing text, shown exactly as published by the company.
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Minimum 1–2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.
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Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats — In-Feed, Spark Ads, TopView, GMVmax, and more.
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Working familiarity with Meta Ads Manager and core formats
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In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.
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Creative mindset with an intuition for what performs natively on TikTok — short-form video, trending sounds, authentic storytelling.
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Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta
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Experience with budget management, pacing, and multi-channel reporting.
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Excellent communication and collaboration skills.
What does high performance look like?
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TikTok campaigns — across both DTC and Shop — consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement.
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Meta campaigns are managed efficiently and support broader brand performance goals.
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Proactive and timely execution of campaign launches, creative refreshes, and optimizations, particularly within TikTok's faster-moving environment.
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Data-driven recommendations surfaced regularly to internal teams and brand partners, with TikTok insights leading the narrative.
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Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities, with Meta learnings incorporated where relevant.
What is my potential for career growth?
At Pattern, we are committed to employee development and recognize high performance. In this role, you will develop deep expertise in TikTok's commerce and paid social ecosystem — one of the fastest-growing areas in digital marketing — while building well-rounded paid media experience through Meta. Advancement may include progression to senior management, a specialized TikTok Shop or Paid Social lead role, or cross-functional opportunities within Pattern. You will have access to professional development resources, mentorship, and regular feedback to help guide your path.
What does success look like in the first 30, 60, 90 days?
First 30 days: Learn Pattern's systems, platforms, and workflows. Get fully oriented across active TikTok and Meta campaigns, accounts, and reporting cadences. Build relationships with your team, creative partners, and brand contacts.
First 60 days: Take ownership of day-to-day campaign management, optimization, and reporting — with a focus on TikTok DTC and TikTok Shop. Contribute to creative briefs and begin making data-driven recommendations for improvement across channels.
First 90 days: Independently manage campaigns end-to-end, with TikTok as your primary channel and Meta as a strong secondary. Consistently deliver on KPIs, bring forward new ideas for TikTok strategy or platform features, and be recognized as a reliable partner by your peers and brand contacts.
What is the team like?
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Pattern is a global e-commerce acceleration company that helps brands grow their online sales and presence across major digital marketplaces. They provide a suite of services and technology solutions to manage and optimize marketplace performance worldwide.
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