Paid Media Specialist - Growth & Marketing

learning more about growth marketing than most people learn in ten, this is the role

What you'll own

• Campaign execution & optimisation: you'll run paid campaigns end-to-end across Google, Meta, TikTok, and emerging channels. That means building, launching, bidding, and relentlessly optimising; not only handing briefs to agencies and waiting. You'll be in the accounts daily.
• Performance & attribution: you'll track and interrogate the metrics that actually matter: CAC, LTV, blended ROAS, incrementality, and payback period. You'll own the reporting layer that keeps the team sharp and honest.
• Agency & partner management: you'll manage external agency relationships with clear KPIs and a high bar. You know when to push back, when to trust, and when to bring work in-house.
• Creative testing: you'll work closely with our creative team to build a structured testing programme across ad formats, hooks, and messaging. You understand that the creative is the targeting.
• AI-powered workflows: you'll iterate on, execute and improve our internal AI-assisted marketing workflows, helping the team move faster and reduce manual overhead without sacrificing quality.

What we're looking for

• 1–3 years of hands-on paid media experience; you've managed live campaigns yourself, not just observed them.
• Demonstrable proficiency in at least two of: Google Ads, Meta Ads Manager, TikTok Ads
• Strong analytical instincts; you're comfortable building pivot tables, interrogating attribution data, and telling a clear story from messy numbers.
• A commercial mindset; you think about unit economics, not just CTR.
• High attention to detail and a low tolerance for avoidable errors. Never making the same mistake twice.

Strong signals we'll look for

• Experience at a VC-backed startup, scale-up, or performance marketing agency.
• Familiarity with incrementality testing, MMM, or multi-touch attribution.
• Experience using Looker, AppsFlyer, Snowflake or similar analytics tools.
• Some exposure to lifecycle/CRM marketing and how it intersects with paid.
• You move fast but don't cut corners on quality.
• You ask "why" before you ask "what"; you want to understand the underlying business, not just execute tasks.
• You're as comfortable presenting to senior stakeholders as you are in the weeds of a campaign.
• You share what you learn. We have no time for knowledge hoarding.