A hybrid Marketing role at Farfetch.
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Original listing text, shown exactly as published by the company.
The Performance Marketing Specialist supports the execution and day-to-day management of Global Paid Social and Display campaigns. Working closely with the Performance Marketing Manager, they’ll help plan, optimise, and report on campaigns, while coordinating with external partners to deliver against channel OKRs. The role requires a solid understanding of Paid Social and Display, including platform dynamics and market nuances, alongside strong analytical skills to interpret performance and drive optimisation. The candidate should be highly numerate, proactive, and confident communicating with both internal stakeholders and external partners. A strong grasp of digital marketing within a luxury e-commerce context is essential, with an understanding of how broader commercial factors (e.g. pricing, promotions) influence performance.
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Plan, execute, and optimise Paid Social & Display campaigns (prospecting, app installs, remarketing), driving new customer acquisition and scalable growth
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Own campaign performance, identifying opportunities to scale efficiently and improve CAC/LTV
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Support forecasting and deliver against GTV and new customer targets
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Analyse performance and run structured tests (creatives, audiences, product features) to continuously improve acquisition efficiency
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Translate data into clear, actionable insights and communicate performance to stakeholders
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Collaborate cross-functionally (Creative, Analytics, Trading, CRM) and with external partners to align campaigns with business objectives
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Manage budgets effectively, ensuring spend is optimised against performance targets
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Ensure accurate tracking, reporting, and execution across platforms
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Support key trading moments within the FARFETCH promotional calendar
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2–3 years of experience in Paid Social, Display, or performance marketing, with a strong focus on prospecting and new customer acquisition
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Strong commercial mindset, with understanding of acquisition KPIs (CAC, LTV, ROAS) and growth levers
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Experienced in major platforms (e.g. Meta, TikTok) and tools such as Appsflyer (or other MMPs), and Smartly; familiarity with attribution and tracking setups
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Highly analytical, with the ability to work with large datasets and translate performance into actionable insights (advanced Excel required; Looker is a plus)
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Detail-oriented and organised, with the ability to manage multiple campaigns and priorities simultaneously
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Collaborative and confident communicator, able to work cross-functionally and manage external partners effectively
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Proactive and curious, with a test-and-learn mindset and a drive to continuously improve performance
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Strong understanding of digital marketing within a luxury/e-commerce environment
Farfetch
Marketing
48 open roles on Sydicom
Farfetch is a British e-commerce company focused on luxury clothing and beauty products. It operates as a digital marketplace that sells products from several hundred brands, boutiques and department stores from around the world. In January 2024, the company was acquired by Coupang.
Source: Wikipedia
