Partner Marketing, Data Marketplace

What you'll do

• Co-Marketing & Campaigns
• Develop and execute joint marketing campaigns with data partners—webinars, content collaborations, product launches, marketplace promotions
• Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
• Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
• Enablement at Scale
• Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
• Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
• Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
• Scaled Partner Engagement
• Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
• Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
• Track partner marketing engagement and program performance; iterate based on results
• Cross-Functional Coordination
• Partner closely with Product Marketing on positioning and competitive messaging
• Work with the Data Partnerships team on partner prioritization and relationship context
• Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

What you'll bring

• 4-6 years in partner marketing, field marketing, or integrated campaigns—ideally at a B2B SaaS company with a partner ecosystem
• Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
• Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
• Project management chops: you can keep multiple campaigns and partners moving simultaneously…