Original listing text, shown exactly as published by the company.
What You'll Do
Partner Enablement & Asset Creation
- Joint Messaging & Collateral: Collaborate with partners and Product Marketing to build and deliver a robust portfolio of partner-facing assets, including co-branded collateral, messaging guides, solution briefs, case studies, and digital campaign kits.
- Sales Enablement: Ensure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligence.
- Brand Compliance: Provide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelines.
Demand Generation & Campaign Execution
- Co-Marketing Campaigns: Design, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipeline.
- Events & Activations: Execute joint webinars, digital campaigns, content syndication, and partner workshops. Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship event.
- Partner Communication: Manage partner communication channels (newsletters, portals, and Slack/Teams networks) to keep partners informed of product updates, marketing initiatives, and success stories.
Operations & Analytics
- PRM & MarTech Management: Utilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attribution.
- KPI & ROI Tracking: Track performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholders.
- Budget Support: Help manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocation.
The Impact you bring to Cognite
Who You Are
- Experience: 5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software company.
- Ecosystem Knowledge: Strong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with them.
- Execution Excellence: A proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growth.
- MarTech Savvy: Familiarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutions.
- Industry Familiarity: A solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges is highly preferred.
- Communication Skills: Excellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contacts.
