Partner Marketing Manager

What Success Looks Like in the First 90 Days

• Built a 12-month marketing plan for each assigned partner with quarterly execution detail, aligned with GMs and partner stakeholders
• Developed a funnel optimization roadmap covering application → activation → spend → retention, with clear prioritization of where each partner's funnel needs attention
• Created a partner marketing playbook defining audience segmentation, positioning, messaging strategy, and channel approach—usable internally by creative and campaign teams and externally in partner conversations
• Launched or iterated on campaigns in at least two channels (e.g., lifecycle, paid social, direct mail, affiliate) with measurable performance improvements
• Established strong working relationships with GMs, Lifecycle Managers, product, engineering, and marketing analytics
• Demonstrated technical fluency in campaign deployment tools and workflows

Responsibilities

• Own marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes
• Build and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation
• Design and execute acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
• Partner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention
• Develop experimentation frameworks and run tests to improve CAC, LTV, and partner-specific KPIs
• Create audience segmentation, positioning, and messaging strategies that enable creative teams and strengthen partner channel marketing
• Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and internal cross-functional partners (product, engineering, analytics, creative)
• Track and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV
• Identify gaps in marketing infrastructure or process and drive improvements in campaign deployment speed and quality

Qualifications

Required

• 7-10+ years of growth marketing or partner marketing experience in financial services or FinTech, with a track record of launching and scaling products or partnerships
• Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze
• Experience with affiliate platforms (e.g., Impact, AWIN) and paid acquisition channels (paid social, paid search)
• Strong analytical skills with experience tracking and optimizing metrics such as CAC, approval rates, activation rates, LTV, and retention
• Proven ability to build marketing plans, experiment frameworks, and funnel optimization strategies in partnership with cross-functional teams
• Strong relationship-building skills with the ability to represent the company in partner-facing conversations
• Clear communicator who can translate partner objectives into actionable marketing strategies

Nice to Have

• Growth marketing focus: Experience launching and iterating on performance media campaigns with a strong understanding of CAC optimization and paid media strategy
• Direct mail expertise: Experience deploying pre-screen direct mail or ITA campaigns, working with data providers (TransUnion, Axiom) and direct mail vendors (e.g., DMS)
• Experience working in high-growth startups or scaling marketing programs in resource-constrained environments
• Familiarity with product marketing for new product launches (not just management of existing products)