Partner Marketing Manager

Responsibilities

GTM Strategy & Planning

• Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage
• Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement
• Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals

Co-Marketing & Campaigns

• Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
• Develop scalable content campaigns to engage a broad range of existing partners
• Analyze performance data to optimize campaigns and improve ROI across the partner channel

Partner Enablement

• Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement
• Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content
• Ensure partners are launch-ready and confident to sell effectively

Cross-Functional Collaboration

• Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging
• Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans
• Manage timelines, approvals, and dependencies across multiple internal and external stakeholders
• Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting

Qualifications

• 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
• Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
• Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
• Experience shaping joint messaging with partners and translating product positioning into partner-ready content
• Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
• Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
• Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
• Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
• Experience at a high-growth technology company
• Experience in payments, financial technology, Credit, Lending, or Banking
• Background in partner enablement, revenue enablement, or sales enablement
• Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce)
• Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.
• Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.

Please review our Candidate Privacy Notice here.

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.