Performance Marketing Specialist

What The Role Involves

We’re hiring a performance marketer who can drive growth across Google Ads and modern paid acquisition channels like LinkedIn, Reddit, and X/Twitter.

This role is for someone who goes beyond campaign management. We’re looking for a marketer who understands experimentation, platform behavior, messaging, and funnel strategy deeply. Someone who knows that what works on Google won’t necessarily work on LinkedIn or Reddit, and can adapt positioning, targeting, and creatives accordingly.

What Your Impact Will Look Like

•

Manage and scale campaigns across Google Ads, LinkedIn Ads, Reddit Ads, and X/Twitter

•

Own Search, PMax, retargeting, and paid social funnels end to end

•

Run structured experiments across creatives, audiences, offers, landing pages, bidding strategies, and funnel stages

•

Test new acquisition channels, campaign formats, and growth ideas

•

Improve conversion rates across click → lead → qualified pipeline

•

Work closely on ad messaging, positioning, and landing page optimization

•

Understand platform-native behavior and build campaigns accordingly instead of copying the same playbook everywhere

•

Set up and manage tracking, attribution, and CRM integrations using GA4, GTM, HubSpot, Zapier, Pabbly, or similar tools

•

Analyze funnel performance, CAC, pipeline contribution, and experiment results to drive decisions

What You’ll Bring To The Team

•

4–8 years of hands-on performance marketing experience

•

Strong expertise in Google Ads across Search and PMax

•

Good understanding of LinkedIn Ads and modern paid social platforms

•

Experience running structured experiments and scaling campaigns

•

Strong understanding of B2B SaaS funnels, messaging, and audience intent

•

Comfortable with tracking, attribution, analytics, and CRM systems

Strong ownership mindset with the ability to operate independently

This Role Is Ideal For Someone Who

• Thinks beyond Google Ads
• Loves testing new ideas and channels
• Understands how different platforms and funnels behave
• Combines performance thinking with strong messaging instincts
• Cares about revenue and pipeline impact, not just leads

How We Care For Our Sprinters

• Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches.
• Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working.
• We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills.
• We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves.
• Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving.
• Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow.