A remote role at Bounteous.
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Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives
Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.
Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.
Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences.
Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches.
Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target.
Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples.
Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.
2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
Understanding of database management and APIs
Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required
Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
Solid understanding of digital marketing & data reporting
Passion for the digital domain and use of technology to solve business problems
Ability to learn new technologies at high level to identify use opportunities
Experience with tag management systems and data layers
Experience working with Adobe Target and Adobe Analytics…
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Bounteous is a digital transformation consultancy that helps organizations create and enhance their digital experiences and products. They partner with clients to provide expertise in strategy, design, engineering, and analytics.
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