Personalization Manager

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role and Responsibilities

Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology

Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives

Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.

Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.

Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns

Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap, collision risk, audience refresh cadence, and cross-activity conflicts impacting personalization experiences.

Analyze audience qualification and activation strategies across Adobe Target activities, including quantifying overlap rates, identifying conflicting messaging/experiences, and documenting current prioritization approaches.

Develop scalable governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target.

Define best practices for audience strategy, including audience granularity, recency windows, trait usage, overlap mitigation, and Target activity structuring, with clear “good vs. bad” implementation examples.

Partner with stakeholders to align on intended audience experiences, platform limitations within AEP, and recommended frameworks to improve personalization consistency and reduce experience conflicts.

Preferred Qualifications

2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements

Understanding of database management and APIs

Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required

Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required

Agency experience preferred but not required

Solid understanding of digital marketing & data reporting

Passion for the digital domain and use of technology to solve business problems

Ability to learn new technologies at high level to identify use opportunities

Experience with tag management systems and data layers

Experience working with Adobe Target and Adobe Analytics…