PR & Program Manager

Key Responsibilities

Key Responsibilities

• Own the PR programs. Own PR end-to-end — media-director relationships, free-media outlets, pitching, source interviews, and reach/list-access growth; build and tend press, podcast, and media relationships by phone and in person; pitch stories and secure placements and guest spots in interviews, articles, and podcasts; field inbound press inquiries; monitor brand mentions and reputation.
• Run the book and credibility programs. Coordinate book publishing end-to-end — edits, endorsements, press kit, print, distribution; assemble and coordinate written and video book reviews; lead production of testimonial, interview, and review video, pulling the video pod.
• Build partnerships, advisors, and community. Build and maintain advisor relationships and the program components around them — workshops, e-course, advisor-CRM stewardship, workshops, workbooks, book shipments, Thrive Groups, meet-and-greets, advisor conferences; build referral and strategic partnerships; grow the meetup and community presence; maintain the map of key external relationships and their owners.
• Own your part of conferences, sponsorships, and speaking. Recommend which conferences and sponsorships are worth attending (the EVP decides with you); attend and represent the brand on the ground; extract maximum value from each sponsorship — logo, booth, attendee list, inclusions; secure and prepare speaking slots and panels; own how leads are captured and followed up from each event or program, think about final results and work backward from there.
• Run the radio and podcast programs. Develop the radio and podcast program content with help from others including the Fund 17 and Thriving Families stakeholders and manage earned-media campaigns into relationships that benefit us.
• Source pod talent. Source and vet additional pod talent (e.g., a videographer, an assistant, an influencer, a writer) when needed; the EVP approves spend.

Requirements

• 10+ years in PR, communications, or media relations, with a track record of pitched placements and an actual media/partner network you can name plus demonstration of program management.
• Near-native English and real comfort on the phone and in person with US media, partners, and advisors. This is the hard filter — the role lives in relationships, not behind a keyboard.
• Relationship-driven temperament: you're a connector who builds trust over time, not a content maker (that's a separate seat you work with to support your KPIs).
• Book / thought-leadership PR: launches, reviews, endorsements, press kits — you've built an author or expert platform before.
• Conference, sponsorship, and speaking experience: securing slots, maximizing sponsorships, and representing a brand on the ground.
• Owner's mindset: whatever-it-takes hours, low-ego, never goes dark on the cadence.
• Real AI & systems builder: you use Claude AI connectors and skills to build media-list, monitoring, and outreach-personalization processes and workflows that 2× your reach. Not just prompt-dabbling.
• Self-sufficient operator: you know which door to knock on unprompted and learn any tool cold. You are creative and able to solve a challenge (and able to use your team as a sounding board for advice).
• Valid passport and genuine travel readiness — you represent the brands at conferences, traveling to the US up to 64× per year for ~one week. First week is Aug 31- Sep 3.
• Reliable remote setup and US phone number and dialing

Preferred Qualifications

• An existing media, podcast, or partner network in finance, real estate, investment, or the family/coaching/faith space — directly transferable relationships.
• Financial-services or investor-communications PR experience — you know investor-facing claims route through compliance.
• Advisor or community program management experience.
• Built AI-assisted PR systems — media databases, monitoring, personalized pitch pipelines.
• A polished, relationship-first, low-ego temperament — the person other people want to take a call from.