Original listing text, shown exactly as published by the company.
Responsibilities
In this role, you’ll
- Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
- Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
- Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
- Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
- Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required
- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
- Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
- Ability to use data to justify prioritization decisions and measure the success of pilot programs.
- Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
- Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
- Deep interest in marketing, AI, productivity, and the future of work.
- Comfortable operating in ambiguous and fast-paced environments
Desired
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
- Past roles in startups, innovation labs, or skunkworks teams.
- Experience leading technology and process changes or large-scale internal tool adoptions.
- Experience leading significant cross-functional initiatives with minimal oversight.
Location
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 10% travel is anticipated to help you connect in-person in a meaningful way.
