Original listing text, shown exactly as published by the company.
What Makes Someone Successful in This Role
- Data-Driven Growth Architecture: You deeply understand how micro-conversions influence macro financial levers like Gross Dollar Retention (GDR), Net Dollar Retention (NDR), and customer lifetime value.
- Mastery of PLG Mechanics: You have a proven playbook for optimizing developer or SaaS onboarding flows, designing contextual nudges, and building self-serve upsell paths without degrading the core user experience.
- Matrixed Leadership: You thrive in cross-functional structures. You know how to align dedicated engineering pods, product designers, and data analysts toward unified metric goals.
- Strategic Execution: You strike the perfect balance between launching rapid, high-velocity growth experiments and collaborating on foundational infrastructure (like reusable checkout modules or add-on SKU architectures).
Responsibilities
- Lead Growth Pods: Direct the cross-functional Activation and Expansion pods, managing execution and velocity alongside embedded engineering, UX design, and analytics resources.
- Optimize Onboarding & Setup: Reimagine the global workspace initialization and onboarding journeys within the inner loop of each product to eliminate mid-funnel drop-offs and accelerate time-to-value.
- Deploy Behavioral Frameworks: Implement contextual hints, in-app triggers, and the underlying rules engines to seamlessly guide users through complex developer workflows.
- Architect Product Attach Maps: Design and scale global navigation, headers, and persistent in-product discovery routes that reveal multi-product value and drive sequenced product adoption.
- Operationalize New SKUs: Partner with core product and packaging teams to turn advanced portfolio capabilities (such as Security and AI features) into distinct, self-serve purchasable paths.
- Stabilize Core Financial Levers: Take accountability for improving the self-serve active use conversion rate, driving Net Expansion Rate (NDR), and improving baseline Gross Dollar Retention (GDR).
Qualifications
- Extensive Product Experience: Strong background in software product management, with a substantial, dedicated focus directly within Product-Led Growth (PLG) and self-serve monetization.
- Proven Metric Impact: A clear track record of personally moving key SaaS growth metrics, such as Gross Dollar Retention (GDR), Net Dollar Retention (NDR), Trial-to-Paid velocity, or Activation Rates.
- Strong Analytical Literacy: Advanced experience leveraging product analytics tools and working alongside data science partners to map user patterns and run clean experimentation frameworks.
- Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms.
- Collaborative Communicator: Outstanding skills in cross-functional alignment, with a history of successfully leading matrixed engineering and design teams.
What to ExpectFirst 30 Days
- Immerse & Align: Deep dive into Docker’s product substrate, user personas, and core growth metrics. Establish a strong collaborative cadence with your matrixed engineering, UX, and analytics team members.
- Funnel Audit: Evaluate the existing retention friction points and audit current global onboarding paths to identify immediate optimization opportunities.
- Roadmap Calibration: Review the growth operational blueprint, validate initial experimentation backlogs for the Activation and Expansion pods, and set baseline velocity expectations.
First 90 Days
- Ship Onboarding Upgrades: Launch initial inner-loop onboarding enhancements and behavioral triggers to increase activation rates and compress user time-to-value.
- Deploy the Attach Map: Deliver the first iterations of the Product Attach Map, integrating updated global navigation components and persistent discovery paths.
- Launch Add-On Architectures: Partner with engineering to operationalize initial distinct, purchasable self-serve layers for specialized portfolios like Security or AI SKUs.
One Year Outlook (First Year)
- Secure Core Lifts: Achieve measurable, sustained improvements in user activation velocity, multi-product attach rates, and baseline Gross Dollar Retention (GDR).
- Capture Growth Goals: Directly contribute to the PLG Unit’s self-serve ARR targets through high-performing Activation and Expansion engines.
- Scale the Engine: Establish a highly predictable, automated, and mature experimentation ecosystem that continuously transforms usage patterns into platform guidance and net new expansion revenue.
Docker does not offer visa sponsorship for this role.
