Principal Product Marketing Manager - Developer

About the Role

We’re looking for a Principal Product Marketing Manager who has deep experience in the developer tools ecosystem. You will own the end-to-end product marketing function from go-to-market (GTM) launches to customer storytelling, positioning, messaging, competitive insights, and helping shape the roadmap.

This is a high-impact role that sits at the intersection of Product, Engineering, Growth, and Sales. You’ll be critical in scaling our marketing foundation and driving adoption within technical audiences.

Responsibilities

• Positioning & Messaging: Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
• Product Launches: Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
• Customer Insights: Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
• Content Creation: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
• Enablement: Build product marketing collateral to support growth, sales, and customer success teams.
• Competitive Intelligence: Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
• Metrics-Driven: Set goals for feature adoption and product marketing campaigns, and report on what’s working and why.

Qualifications

• 3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
• Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
• Experience working closely with Product and Engineering teams in early-stage environments.
• Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
• Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
• Proven ability to lead cross-functional initiatives and execute with urgency.
• A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.