Product Manager, Activation & Growth

Key Responsibilities

• Own activation funnels, onboarding flows, and new user experience optimization
• Design and execute A/B experiments across activation, retention, and monetization
• Build and iterate on growth loops and viral mechanics
• Partner with data science on cohort analysis, funnel metrics, and experimentation rigor
• Collaborate with core product to ensure new features are instrumented for growth impact
• Partner with monetization on driving subscription conversion and optimizing the freemium model
• Identify friction points across the user lifecycle using quantitative and qualitative insights
• Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV)

Key Requirements

• 5+ years of consumer product management experience
• Proven ownership of growth, activation, retention, and/or monetization metrics
• Proven track record of measurable impact on acquisition, activation, or retention at scale
• Strong analytical skills (cohort analysis, funnels, experimentation frameworks)
• Experience designing, running, and interpreting A/B tests
• Ability to move fast, prioritize ruthlessly, and operate in ambiguity
• Strong design sensibility and UX intuition

What They’re Looking For

Character.AI is seeking a high-agency, experimentation-driven PM who can blend data rigor with creative instinct. This person should be comfortable owning ambiguous problem spaces and building systems that scale to tens or hundreds of millions of users.

Ideal Candidate Profile

• A “growth engineer” PM: data-informed but not data-blind
• Strong intuition for consumer behavior, psychology, and entertainment-driven products
• High taste level with respect for creative product DNA
• Background in social, gaming, entertainment, or subscription consumer products
• Comfortable with scrappy experimentation and rapid iteration
• Able to balance monetization goals with long-term user trust and delight