A hybrid Marketing role at Match Group.
How Sydicom helps: we read this listing’s requirements and tune your CV and cover letter to the keywords its ATS (Lever) is scanning for, wherever you are, then help you apply.
Original listing text, shown exactly as published by the company.
FEATURE GTM
Own the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that will resonate with our audiences and differentiate our offerings in the market.
Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/measure impact.
Help define user needs and prioritize/deliver features that solve for them.
GROWTH STRATEGY
Own organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touch points.
Recommend and form A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve return on investment.
Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation.
APP STORE OPTIMIZATION
Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets.
Bridge the gap between ASO strategy, in-app CRM, and our product roadmap by working across PMM, International and Localization teams to create mass-market relevance.
Own storytelling and discovery on App & Play Stores to drive accurate, timely feature awareness and improve Tinder’s share of voice.
GROWTH EXPANSION
Propose and develop new lifecycle CRM tactics in partnership with the Engagement team, including testing channels, messages, and audience segments to drive user success, engagement, and feature adoption.
Maintain a bridge between paid and owned strategies by collaborating with Media teams on product-related initiatives and forming holistic hypotheses.
Operationalize Tinder’s AI SEO strategy, and lead the application of learnings across the organization.
Own category exploration for new GTM strategies & product experiences that can unlock growth and bring in new users.
6-8+ years of experience working in product marketing and leading full-funnel growth and go-to-market strategies, preferably in B2C and mobile apps.
You are consumer obsessed, lead with curiosity, and have formed methods for understanding the user journey and speaking to consumer needs across touchpoints.
You’re familiar with both tried & true and still-developing growth levers (including ASO, CRM, and AI search) and shaping them to maximize impact.
An analytical thinker and problem solver with a fluency in experimentation and ability to transfer that across key markets.
A highly collaborative teammate, capable of partnering across CRM, Marketing, Comms, Product, Design, Research, Analytics, Globalization, Strategy, Business Development, and Match Group portfolio teams to convert awareness to action and deepen product understanding and retention among users.
An eye to detail and a love for good design and user-centric experiences, balancing moving quickly and optimizations with what messaging and creative will be most inspirational and on brand.
Match Group
Marketing
78 open roles on Sydicom
Match Group, Inc. is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, Azar, and other dating global brands. The company was owned by IAC until July 2020 when Match Group was spun off as a separate, public company. As of 2019, the company had 9.3 million subscribers, of which 4.6 million were in North America. Japan is the company's second largest market, after the United States.
Source: Wikipedia
