Product Marketing Manager

About the Role

We’re looking for a Mid to Senior level Product Marketing Manager who will become the definitive voice of BRINC’s products in the market. This is a high-impact, cross-functional role at the intersection of product, sales, and customer insight - one that requires equal parts of strategic thinking and hands-on execution.

In the near term, you’ll own the product positioning, messaging, and go-to-market materials that help our sales team win. You’ll develop a deep understanding of our products, our customers (public safety agencies across America), and the competitive landscape. As you grow into the role, you’ll become a critical voice in shaping BRINC’s product roadmap, particularly on the software side, translating field insights into prioritized features that move the business forward.

If you thrive in fast-moving environments where your work directly shapes how a category-defining product lands in the market, this role is for you.

Key Responsibilities

Positioning & Messaging

• Develop and own clear, compelling positioning and messaging frameworks that differentiate BRINC in the public safety market.
• Translate complex hardware and software capabilities into crisp customer value propositions that resonate with law enforcement, fire, and emergency medical officials.
• Run a living competitive intelligence program — tracking competitor products, pricing, and positioning to inform both sales strategy and product decisions.

Go-to-Market & Launch

• Own product launches end-to-end, from GTM strategy and asset creation through sales enablement and post-launch measurement.
• Develop a library of sales tools: one-pagers, battlecards, demo scripts, product videos, and technical documentation.
• Partner with Content and Design teams to develop marketing campaigns and digital programs that drive product awareness and pipeline.

Customer & Market Intelligence

• Surface actionable insights through ongoing customer interviews, ride-alongs, and field research — feeding findings directly into marketing strategy and product direction.
• Act as the internal voice of the customer, sharing what you learn with Sales, Product Engineering, and Leadership to influence roadmap priorities.

Product Roadmap Influence

• Work with Product and Engineering to identify and prioritize software improvements based on competitive gaps and field feedback.
• Coordinate usability testing and customer pilots, synthesizing results into clear recommendations for the R&D team.

Qualifications

• 4+ years of product marketing experience.
• Demonstrated ability to take products to market - from positioning and messaging through launch execution and sales enablement.
• Strong written and verbal communicator who can distill complex technical concepts into clear, customer-resonant language.
• Experience building and maintaining competitive intelligence programs.
• Proven track record of working cross-functionally with Product, Engineering, Sales, and Customer Success.
• Comfortable in a fast-moving environment where priorities shift and the best ideas win regardless of title.
• Familiarity with project management and collaboration tools (ClickUp, Asana, Confluence, JIRA, or equivalents).

Preferred Skills and Background

• Experience at a company that makes a physical product (hardware, hardware+software, or devices).
• Background in public safety, defense, law enforcement technology, or mission-critical hardware.
• Experience marketing both a hardware product and a companion software platform.
• Broader marketing exposure beyond product marketing - demand generation, content, digital, or campaign management.
• Comfort working with design tools (Figma) and collaborating closely with designers on asset creation.
• Experience conducting structured customer research: interviews, surveys, ride-alongs, or usability studies.
• Familiarity with drone technology, robotics, or autonomous systems.

BRINC Culture Values

• Try the hard stuff
• Be innovative - Invent the future
• Move fast
• Listen to end-users
• Strive for excellence
• Don’t build a dystopia
• Be frugal
• Save lives through technology

If you’re interested in this role and in joining BRINC, we hope you’ll apply. We’d love to review your application and get to know more about you!

BRINC is proud to be an equal opportunity employer that is resolute in cultivating an environment that promotes safety, diversity, inclusion and equity. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering every employee so they can do their best work. If you have a disability or special need, please let our recruiting team know - we strive to provide appropriate accommodation and assistance.

Benefits and perks listed below may vary based on the nature of your employment with BRINC and/or the country within which you work

• Comprehensive medical, dental and vision plans for our employees and their families
• 401K plan
• Maternity and paternity leave
• Flexible Time Off (Exempt) / Paid time off (Non-Exempt)
• Flexible work environment
• Orca pass (for those in Puget Sound)…