Original listing text, shown exactly as published by the company.
The Opportunity
You will be our first product marketing hire, reporting to the VP of Marketing at the intersection of product, communications, and go-to-market. Your job is to ensure that what we build lands with the right audiences and is supported by the infrastructure to do it repeatedly. This is a high-ownership role for a strategic marketer who can deeply understand Liquid's capabilities and the needs of our enterprise buyers and technical users - and is also motivated by Liquid’s story. You must thrive in ambiguity and are energized by standing up a function from scratch. No playbook required.
What We're Looking For
We need someone who is a
- Builder: You use modern tools and AI, including Claude Code, for content creation, campaign work, and rapid prototyping; you're comfortable spinning up a demo or proof-of-concept when it serves a launch or sales moment, and you can teach your team to do the same
- Translator: You move between deeply technical source material and clear, credible market messaging. You know when an answer from engineering needs more clarity before it ships. You can balance short-term goals with long-term vision and company building needs.
- Operator: You build repeatable systems, not one-off deliverables: Kickoffs, briefs, retrospectives
- Cross-functional driver: You partner across product, GTM, comms, and sales and are able to run campaigns that work across multiple channels
- Network: You have recommendations for tools, contractors, and agencies that can enable Liquid to build out the foundation of marketing and communications team that can scale, and you must be able to work with AI tools and freelancers
The Work
- Lead competitive analysis and market research to inform positioning and surface growth opportunities
- Partner with product and GTM leads to develop and execute launch strategies end-to-end, from brief through post-mortem
- Translate complex technical capabilities into clear messaging for enterprise buyers, developers, and technical decision-makers
- Build and maintain sales and partnership enablement: one-pagers, decks, battlecards, and use case briefs
- Analyze product usage data and customer feedback to refine messaging and market positioning
- Define and track marketing metrics that connect launch activity to pipeline and revenue outcomes
- Partner with the content and product teams to develop demos and interactive experiences that make Liquid's capabilities tangible for buyers
Desired Experience
Must-have
- 5+ years in product marketing for technology companies, with meaningful growth-stage experience and ideally at a tech company with a highly technical product and a multi-dimensional business model (e.g., direct sales plus channels, self-serve, etc.)
- Track record of product launches and campaigns that drove adoption and revenue
- Comfortable in technical environments: you ask the right questions and know when something needs more clarity before going to market
- Operational by default with organizational excellence across multiple concurrent workstreams
- Effective cross-functional collaborator in fast-paced environments with competing priorities
Nice-to-have
- Experience marketing AI/ML, infrastructure, or developer-focused products to technical buyers
- Background with enterprise sales teams in complex, multi-stakeholder deal cycles
- Familiarity with the competitive landscape across foundation model providers and edge AI
- Has previously been a founding marketing team member at an early stage tech company
- Hands-on experience using Claude Code or similar AI-assisted development tools to build demos, prototypes, or interactive proof-of-concepts
What Success Looks Like (Year One)
- Launch infrastructure is in place with a repeatable operating cadence for model and product releases that cross-functional teams trust and use
- Enablement materials are current, consistent, and actively used by sales and partnerships to move deals forward
- Marketing metrics are defined and tracked, with a clear line connecting launch activity to pipeline and revenue outcomes
- Messaging is consistent across channels, materials, and external appearances
