Product Marketing Manager

Responsibilities

Position & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.

Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.

Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.

Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.

Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.

Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.

Sales Enablement

• Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
• Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
• Attend customer-facing meetings and events when marketing presence adds value

Qualifications5+ years product marketing experience, ideally at B2B SaaS or AI company; fashion/retail/creative tech a plus. Proven ability to develop positioning and messaging that drives pipeline. Strong strategic instincts paired with ability to execute. Experience building GTM plans for product launches.