Product Marketing Manager, Platform

RESPONSIBILITIES

• Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool. Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning.
• Messaging that converts: Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption.
• You’ve marketed products where seemingly small architectural decisions — API design, extensibility models, performance improvements, or data model choices materially impacted customer outcomes. You know how to communicate why those details matter, translating infrastructure excellence into business value without diluting the technical truth.
• GTM execution: Own launches end-to-end. You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact.
• Revenue impact: Develop quarterly and annual plans with clear metrics. Partner with Product on roadmap prioritization and with Sales on expansion plays — turning our products into a material and measurable revenue driver.
• Enablement that sticks: Build the strategy and execute on enablement assets that give Sales and Solutions teams the confidence to win competitive deals — including against deeply technical IT evaluators.
• Voice of the market: Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D. Feed those insights back into the product.
• Industry presence: Represent Benchling at conferences and industry events, and support strategic customer conversations in pre-sales settings alongside Product and Sales.

QUALIFICATIONS

• 10+ years in product marketing, with a track record of owning GTM for technical B2B products — developer tools, data platforms, APIs, or infrastructure SaaS.
• Technical foundation — you're fluent in the language of data platforms, APIs, and developer tools. You don't need to have written production code, but you can hold a credible conversation with a data engineer or IT architect and earn their respect.
• Exceptional storyteller — Your storytelling and messaging ability will stop a VP of R&D in their tracks and your technical acumen earns the respect of a data architect.
• GTM operator — you've run launches at scale, built enablement programs, and have clear examples of marketing work that moved pipeline and revenue.
• Life sciences curiosity — you don't need a biology degree, but you're genuinely excited to learn the science and understand what makes these customers tick.
• Bachelor's or advanced degree in a technical field.

Nice to have

• Familiarity with life science lab workflows, common lab instruments (plate Readers, HPLC, sequencer) and/or automation platforms
• Working knowledge of scientific data analysis tools (e.g. Prism, JMP, R, Python) or data infrastructure tools