Original listing text, shown exactly as published by the company.
The Opportunity
You'll own product-led growth for our contractor audience at Canals, playing a key role in how we expand to this new and growing customer segment.
In this role, you'll focus on the in-product experience—designing the onboarding flows, activation moments, and self-serve experiences that turn contractor users into engaged, retained customers. You'll work closely with stakeholders across the company in Sales, Customer Success, and Product, to drive contractor adoption and growth.
What You'll Do
- Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience
- Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user
- Instrument the contractor funnel and run experiments to improve conversion and retention
- Partner with Product and Engineering to bring in-product growth moments to life
- Develop messaging and positioning for contractor-facing products and features based on primary and secondary research
- Train and enable go-to-market teams on contractor products and features
- Develop supporting marketing materials, e.g., one pagers, website pages
- Capture and organize competitive intelligence to support Sales and Marketing
- Track and measure adoption and effectiveness
- Influence the product roadmap based on contractor market feedback
What We're Looking For
- 3–5 years experience in product marketing
- Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them
- Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find
- Excellent written and verbal communication skills
- Strong cross-functional collaborator who works well with and can "speak the language" of Product, Sales, Customer Success, and Engineering
- Self-motivated and proactive — someone who gets things done without hand-holding
- Comfortable juggling multiple projects and shifting timelines
- Background in construction, trades, or distribution is a plus but not required
- Experience in a startup or fast-paced environment is a plus but not required
