Product Marketing, New Verticals

What You'll Do

• Build Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer base
• Develop vertical-specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target vertical
• Communicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that customers in each vertical care about
• Collaborate across Partnerships and Sales - Work closely with our Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticals
• Bring vertical playbooks to core sales - Translate learnings from each new vertical into top-of-funnel programs and assets the broader Sales team can run
• Prioritize for leverage, not coverage - Identify which verticals are highest-leverage to start with, and move from one to the next quickly
• Build repeatable, not bespoke - Create reusable frameworks rather than over-optimizing for individual firm or customer needs
• Bring vertical feedback back to EPD - Surface vertical-specific product gaps when justified, and partner with Product to close them
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

• 5+ years of professional experience, with 3+ years in product marketing
• Nice-to-have: Background in banking, private equity, consulting, or growth/finance
• Nice-to-have: Experience working in or selling into financial services, real estate, or other non-tech verticals
• Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
• Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about…