Original listing text, shown exactly as published by the company.
What You'll Do:Own a Defined Portfolio
- Lead go-to-market strategy, positioning, and performance for specific focus areas.
- Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
- Build deep fluency in your segment — customer needs, competitive dynamics, buying behaviors, and growth opportunities.
Drive Strategy and Business Impact
- Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.
- Own the GTM framework for your portfolio — from positioning and audience segmentation to channel mix and measurement.
- Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.
Own Positioning and Messaging
- Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio.
- Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints.
- Establish and steward the messaging framework that the broader marketing team can leverage.
Lead Go-to-Market Execution
- Translate strategy into integrated GTM plans across campaigns, content, digital, and events.
- Coordinate execution across the product marketing pod — setting briefs, aligning priorities, and driving accountability to outcomes.
- Partner with Marketing Ops, Communications, and Sales to bring campaigns to life.
Enable Sales Performance
- Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates.
- Build and maintain core sales enablement assets: pitch narratives, battle cards, objection handling, proof points.
- Stay close to the field — use feedback loops to continuously improve how we arm the sales team.
Leverage Insights to Win
- Use market research, customer insights, and competitive intelligence to identify high-value segments and growth opportunities.
- Own the competitive intelligence process for your portfolio — tracking key players, surfacing implications, and keeping the team sharp.
- Translate data and insights into clear, actionable recommendations for leadership.
Shape Industry Presence
- Elevate Cox Fleet's visibility through thought leadership, industry events, and strategic association partnerships.
- Develop point-of-view content and executive messaging that builds credibility in the fleet industry.
Measure and Optimize
- Define success metrics for your portfolio's GTM work and report against them regularly.
- Use performance data to identify what's working, what's not, and what to do differently.
- Build a culture of accountability and continuous improvement across the pod.
What Success Looks Like
- Your portfolio has a clear, differentiated position in market — and the whole team knows how to use it.
- Marketing initiatives are visibly tied to pipeline, conversion, and revenue outcomes.
- The product marketing team operates with clarity, cohesion, and a shared standard for quality.
- Sales teams are better equipped — and they'll tell you so.
- You've built a track record as a leader and strategic partner to the business.
Minimum Qualifications
- Bachelor’s degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master’s degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing.
- Demonstrated experience owning GTM strategy end-to-end — not just executing someone else's plan.
- Proven track record of leading through influence in a matrixed organization — coordinating teams, driving alignment, and delivering results without direct authority.
- Strong positioning and messaging instincts — you can translate complex solutions into crisp, differentiated narratives.
- Commercially minded — you connect marketing activity to business outcomes and hold yourself accountable to both.
- Skilled coach and collaborator — you make the people around you better and know how to run a high-functioning pod.
- Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams.
Preferred Qualifications
- Experience in fleet, transportation, automotive, or adjacent industries is a strong plus — but a fast learner with B2B software and services experience can get there.
Why This Role Matters
Cox Fleet is at an inflection point — new brand, expanding portfolio, growing market presence. This role will help define how we compete, how we tell our story, and how we build a product marketing function that can scale with the business.
Drug Testing
To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
