Public Relations Associate

JOB DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive public relations strategies aligned to business priorities and stakeholder objectives.
• Write and distribute press releases, speeches, and other communication materials.
• Create messaging that translates complex technologies and mission capabilities into clear value propositions.
• Monitor public opinion and media coverage to assess the effectiveness of PR strategies.
• Own and manage social media content strategies that combine traditional and AI-powered approaches, including ideation, content development, and execution.
• Analyze engagement data and optimize content strategy based on performance.
• Ensure consistency of messaging across all communication channels and stakeholders.
• Build and maintain relationships with key stakeholders, including journalists, influencers, and community leaders.
• Support event planning, conferences, and industry engagement.
• Experiment with new media and communication methods, tracking engagement metrics to continuously refine how messaging is resonating with key audiences.

Education and Background

• A bachelor’s degree or equivalent in Public Relations, Communications, Journalism, or a related field.
• Previous experience in public relations or communications, preferably in national security, defense, government contracting, or related sectors.
• Experience developing executive-level communication materials and messaging strategies, including briefings and positioning statements.
• Ability to exercise independent judgment in adjusting campaign strategy, content direction, and channel prioritization based on performance data.
• Experience developing and executing strategies for digital and social media platforms.
• Demonstrated success developing and executing proactive communications strategies in large, complex organizations or government environments.
• Exceptional writing, editing, and communication skills.
• Strong interpersonal skills and the ability to build relationships.
• Proficiency in media relations and understanding of the media landscape.
• Creative thinking and problem-solving abilities.
• Proven ability to turn complex business goals into relatable, effective communication strategies that resonate with people and culture.
• Experience developing digital media content (e.g., videos, interactive content).

Years of Experience

3-5 years of experience

Preferred Skills

• Strong preference for experience working on the Hill and/or in federal government agencies.
• Existing relationships with relevant journalists.
• Experience in crisis communications management.
• Knowledge of federal contracting, IT services, digital modernization, and government affairs.…