Sales Development Representative (SDR)

YOUR MISSION

You’ll drive carwow’s buying platform adoption by winning and onboarding independent motor traders and franchise dealer groups through consultative selling and tailored demos. This is a phone-first role focused on high-volume outreach, with the flexibility to step into the field when it helps close key deals. You’ll be responsible for securing new partners, getting them bidding and buying quickly, and working with Account Management to maximise long-term growth.

KEY RESPONSIBILITIES

• Sign up new dealers and drive adoption - bidding and buying - on the Sell My Car platform.
• Generate new business via cold outreach and inbound leads, primarily over the phone, with occasional field visits when required.
• Identify and develop opportunities to upsell additional services such as transport, wallet, stock funding, and other upcoming propositions.
• Approach potential partners and build strong, long-term business relationships.
• Collaborate with the Account Management team to ensure a smooth handover once accounts are up and running, and support in reactivating dealers who have become inactive.
• Deliver engaging and persuasive pitches at all levels—from GMs and Group Buyers to Business Owners and Sole Traders.
• Maintain accurate records in the CRM and manage data effectively.

KEY REQUIREMENTS

Please note: We know no candidate will tick every box, so if you feel you’re a strong fit but not an exact match, we’d still love to hear from you. Ideally, you’ll have:

• Experience in a similar role within the automotive retail industry (essential).
• A driven, hard-working mindset with the ability to adapt to change in a fast-growing, scale-up environment.
• A hunter mentality with a passion for prospecting and developing new partnerships.
• Strong influencing and negotiation skills, with proven business development experience.
• Confidence in working with data to spot opportunities and risks, and to support growth strategies (without needing to be a data expert).
• Excellent communication and presentation skills, with the flexibility to adapt to different audiences.
• Ability to work with CRM tools, such as Salesforce.

INTERVIEW PROCESS

• Introductory call with the Talent Partner
• Skills-based interview with the Team Manager and the Head of the Department
• Role-based task interview with the Team Manager and Director
• Values interview

WHAT’S IN IT FOR YOU

• Competitive comp package
• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
• Employee-friendly share options
• Pension scheme via Royal London - up to 5% company contribution
• Vitality private healthcare insurance
• Life Assurance - 4x annual salary
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• 'Work from abroad for a month' annual scheme
• Generous learning and development budget
• £500 home office budget

DE&I @ CARWOWDiversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.