A on-site Marketing role at Freddiemac.
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Original listing text, shown exactly as published by the company.
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Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
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Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
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Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
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Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
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Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
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Operate effectively in a fast-paced environment supporting new products and evolving business needs.
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Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac’s overall business goals.
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Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
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Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.
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Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
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Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
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Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.
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5-7 years paid media experience required, with at least 2+ years’ experience leading SEM for large corporate brands.
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Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
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Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
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Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
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Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
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Exceptional written and verbal communicator with strong attention to detail.
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Programmatic paid media experience is a plus.
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Agency and finance/housing industry paid media experience a plus.
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A proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
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Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
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A proven ability to work independently as well as collaboratively in a team setting.
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Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
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Experience in developing processes and working closely with cross functional teams.
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Proven track record of getting large projects successfully off the ground through project management and process creation.
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Familiarity and experience with website development and content management systems.
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Ability to build rapport to influence decisions at all levels.
Current Freddie Mac employees please apply through the internal career site.
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.
CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Time-type:Full time
FLSA Status:Exempt
Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market-based salary range of $92,000 - $138,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.
Freddiemac
Marketing
86 open roles on Sydicom
Freddie Mac is a government-sponsored enterprise operating in the United States secondary mortgage market. It provides liquidity for housing finance by purchasing mortgages from lenders and packaging them into mortgage-backed securities for investors.
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