Original listing text, shown exactly as published by the company.
🎯 The Role
We're looking for a Senior Account-Based Marketing Manager to join our Growth Marketing team and lead Filigran's enterprise pipeline strategy through account-level marketing. You are the owner of our global ABM strategy, responsible for defining the vision, building the playbooks, and driving measurable revenue outcomes across our most strategic target accounts.
You operate as a recognized domain expert. You shape the direction of ABM at Filigran, lead multi-quarter growth plans, and are a trusted partner for Sales leadership and the broader GTM organization. You mentor others, align complex stakeholder groups, and own outcomes end-to-end.
💼 Your Responsibilities
- Own Filigran's global ABM strategy: Define and lead a multi-tiered ABM program (1:1, 1:few, 1:many) across EMEA and global priority markets — including multi-quarter planning, experimentation strategy, and investment prioritization
- Drive enterprise pipeline: Partner with Sales leadership and Revenue Operations to identify, score, and activate target account lists — translating account intelligence into qualified pipeline and accelerated deal velocity
- Build and scale personalized programs: Develop highly tailored campaigns by vertical, persona, and account — spanning email, paid, social, events, and direct outreach — with a scalable, repeatable playbook others can build on, with the help of the entire Marketing team.
- Shape organizational processes: Define and improve how Filigran approaches ABM — from tooling and data infrastructure to cross-functional workflows between Marketing, Sales, and RevOps
- Align complex stakeholder groups: Serve as the connective tissue between Marketing, Sales, BDRs, and Leadership — driving alignment on account strategy, messaging, and pipeline goals
- Measure, report, and iterate: Own ABM KPIs (pipeline influence, account engagement, deal velocity, win rates), report to leadership, and drive continuous improvement through structured experimentation
- Enable and coach: Equip AEs and BDRs with account-specific playbooks, insights, and assets; occasionally coach other team members on ABM best practices and prioritization frameworks
- Champion AI-powered execution: Leverage AI tools and automation to scale personalization, sharpen targeting, and drive efficiency across the entire ABM motion
🤝 Who You'll Work With
- Reports to the Director of Growth Marketing
- Trusted partner for Sales Leadership, Revenue Operations, and the broader GTM leadership team
- Collaborates closely with Demand Generation, Product Marketing, Field Marketing, AEs, and BDRs
- No direct reports at start — with potential to build and lead an ABM function as Filigran scales
🧬 Profile We're Looking For
- 7–10 years of experience in B2B marketing, with at least 4–5 years focused on ABM — ideally in cybersecurity, SaaS, or enterprise tech
- Recognized ABM expert with a proven track record of owning global or multi-regional programs that generated measurable pipeline and influenced enterprise deals
- Deep experience with ABM platforms (e.g., 6sense, Demandbase, Terminus, Rollworks), marketing automation (HubSpot), and CRM-based segmentation
- Demonstrated ability to define strategy, improve organizational processes, and coach others — not just execute campaigns
- Strong record of aligning complex, cross-functional stakeholder groups including Sales leadership and executive sponsors
- Excellent written and verbal communication in English (French a plus)
- Comfortable owning outcomes end-to-end in a fast-paced, high-growth, remote-first environment with high autonomy
- Bonus: Experience in cybersecurity marketing, threat intelligence, or open-source GTM; familiarity with CISO/SOC buyer personas
- Strong interest in AI — comfortable leveraging AI-powered tools (LLMs, copilots, automation) to improve workflows and scale impact
What matters here is what you bring, not what you look like, where you’re from, or how you identify
🚀 Ready to Join Us?
Apply now and help us build the future of the cybersecurity ecosystem, together.
