Senior Associate, Integrated Marketing – Product Marketing

About the Role

As a Sr. Associate, Integrated Marketing - Product Marketing, you will own end-to-end product marketing and integrated campaign execution for some of DoorDash's highest-priority consumer initiatives. You'll develop go-to-market strategies, shape messaging and positioning, and drive full-funnel execution across in-app, CRM, paid social, and off-platform channels. Reporting into the Manager, Integrated Marketing, this role is equal parts strategist and executor.

This is a role for someone who thrives wearing many hats - you're equally comfortable developing a GTM strategy, diving into consumer research to sharpen your messaging, and rolling up your sleeves to drive campaign execution end-to-end. You have a creative eye, strong analytical instincts, and the organizational horsepower to manage multiple workstreams at once. You'll partner closely with Product, Strategy & Operations, Analytics, Legal, Creative, and channel specialists across CRM, paid social, and affiliate to bring campaigns to life.

You’re excited about this opportunity because you will…

• Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches - defining audience-first messaging and positioning, and building integrated marketing plans across in-app, CRM, paid social, and off-platform channels
• Execute on those strategies end-to-end - developing marketing assets from templates, coordinating with channel partners (CRM, paid social, affiliate) on execution, and working with Legal to get sign-off across all assets and campaigns
• Work cross-functionally with Product, Strategy & Operations, and marketing leads to align on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments
• Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative
• Track and report on performance across marketing channels - analyzing A/B test results, translating data into actionable insights that sharpen strategy, and optimizing in-flight campaigns

We’re excited about you because…

You have

• 4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
• Bachelor’s degree required; MBA a plus
• Experience developing go-to-market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to move from strategy to execution
• A creative eye and comfort with asset creation - you can evaluate what makes a compelling ad, write strong marketing copy, and produce or direct creative work (experience with Figma or similar tools is a strong plus)
• Analytical chops - you can synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action; SQL is a plus
• Familiarity with integrated marketing channels - CRM, paid social, in-app, and off-platform - and an understanding of how they work together across the funnel
• Strong cross-functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life
• Exceptional project management and organizational skills - you can juggle multiple workstreams, hold deadlines, and keep stakeholders aligned without dropping the ball
• An ownership mentality and bias for action - you’re proactive, reliable, and energized by working on problems that have real impact on customers’ lives
• Comfort with ambiguity and the ability to operate with speed and rigor in a fast-moving environment

This role is ideal for a marketer with a product marketing mindset — someone excited about owning work from strategy through execution, motivated by helping consumers access real value, and eager to build something meaningful at a company that reaches millions of people every day.

Applications for this position are accepted on an ongoing basis

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.