Original listing text, shown exactly as published by the company.
What we're looking for
- 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology, with a track record of building programs from the ground up.
- Proven ability to own pipeline outcomes end-to-end -- from strategy through execution and measurement -- across multi-channel campaigns that drive pipeline growth, adoption, and revenue impact, without waiting for perfect conditions or complete resources.
- Strong experience leading cross-functional initiatives as a driving force, including bringing new products or capabilities to market by rallying teams, removing blockers, and taking accountability for results even outside your direct authority.
- Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
- Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion.
- Strong analytical and decision-making skills with a bias toward action and experimentation; comfortable making high-quality decisions with imperfect information and owning the outcomes.
- Ability to deliver clear recommendations and influence decisions across all levels of the organization.
- Proactive use of AI as a force-multiplier for demand generation efforts -- speeding research, insights, and content iteration -- while preserving brand voice and accuracy.
- Location Requirement: Must be based in EST
What you can expect
Start-up Style Growth Marketing Leadership
- Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale.
- Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses.
- Translate product strategy into clear market narratives, demand generation plans, and activation programs.
- Identify when the product is ready to transition into core marketing motions and support that transition.
Demand Creation & Market Activation
- Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
- Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability.
- Test new campaigns, plays, and routes to market that drive meaningful impact.
- Track and report regularly on marketing performance. Establish early indicators of traction, learn quickly, and iterate based on results.
Cross-Functional Partnership
- Partner with Performance marketing , Digital Web Experience, and Field Marketing to build omni-channel programs.
- Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves.
- Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won.
- Align closely with Sales to enable early pipeline generation, test cross-sales motions, and refine qualification and messaging based on real-world feedback.
What success looks like
- Pipeline creation and sales engagement driven by marketing-led initiatives.
- Clear, validated positioning and messaging for a new product.
- Strong alignment between Product, PMM, Sales, and Marketing on target customers and GTM approach.
- A repeatable playbook that enables the product to grow into a scaled business.
- Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle.
USA-based roles only: The annual base salary for this role is between $150,000 USD and $218,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $147,000 CAD and $213,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
🏆 Peer-to-peer recognition through Bonus
ly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country.…
