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⭐ Your mission
Your main mission: the future of Health Media LeadAt Alan, we're shaping the future of health. To bring this vision to life, we're creating a next-generation media platform that explores prevention, care, and the evolving relationship between people and their health.
We're looking for a Senior content manager with a journalistic video-first mindset to own and grow this media, starting in France and then quickly international. This is a strategic and hands-on role at the intersection of editorial vision, content production, and multi-format distribution.
Your mission: make Alan a leading voice on the future of health, through compelling video storytelling and multi-format content.
Detailed missions:1. Own the editorial vision and the media platform
- Define a clear, distinctive editorial line rooted in video journalism that reflects Alan's point of view on health, prevention, and care. Think video first: every story angle starts with "how does this work as a video?" before being declined into other formats.
- Take full ownership of the editorial experience: content architecture, publishing cadence, tone of voice, and alignment with Alan's brand and business strategy.
- Start with France and build a model that can quickly expand to other markets (Belgium, Spain, Canada).
2. Lead video-first content production and multi-format distribution
- Design and own the video editorial strategy: formats (podcast, documentary-style interviews, explainers, series...), cadence, tone, guests, and topics.
- Work in close collaboration with a Video Producer (production and post-production) and a Social Media Manager (distribution and community). Your role is to drive the editorial vision and ensure every piece of content is journalistically sharp and compelling.
- Decline each video into a full content ecosystem: articles, newsletters, social clips, and more. Think in content systems, not individual pieces.
- Build and manage a network of freelance journalists, experts, and contributors: brief them, edit their work, and maintain a consistent level of excellence.
3. Drive content distribution and track its performance
- Work closely with the social media and growth teams to ensure each piece of content reaches the right audience.
- Build distribution playbooks depending on the channels you will prioritise, and adapt content formats depending on the marketing personas we prioritize.
- Set up and own the measurement framework: define the right KPIs, work in sync with SEO/GEO and growth teams.
⭐ Key outcomes by year 1
- The media is fully live: clear editorial line, defined content architecture on alan.com, consistent publishing cadence, recognizable tone of voice.
- A content engine is running at scale: flagship video format live and growing; multi-format declination (articles, newsletters, social clips) is systematic; workflows with the Video Producer and Social Media Manager are documented and smooth.
- Distribution and measurement are operational: a distribution playbook exists for each priority channel; the right KPIs are defined and tracked; the media's contribution to Alan's broader objectives can be articulated to stakeholders.
- The media is ready to go international: the French model is robust enough to replicate; a localization framework has been drafted and validated with at least one other country team.
- SEO and GEO foundations are delivering: a keyword and topic strategy is live; organic traffic to the media is growing month-over-month with early search visibility on priority health topics.
⭐ Profile & Competencies
Hard skills
- Strong editorial/journalistic background: proven ability to identify a story angle, conduct interviews, write with clarity and authority, and maintain editorial standards at scale.
- Video editorial expertise: knows what makes compelling video; can develop formats, write scripts or interview frameworks, and think in series rather than isolated pieces.
- Video editing: comfortable with editing tools (Premiere Pro, CapCut, or equivalent) for light edits and reviews.
- Proven experience owning content production at scale (media, brand, or startup); able to balance strategy and hands-on execution.
- Knowledge of SEO and content optimization.
Strong plus
- Podcast or video channel experience: having built, grown, or significantly contributed to a podcast or YouTube/social video channel that gained real traction is a major differentiator. We want someone who has seen what it takes to grow a video audience from scratch.
- Experience in an international media environment.
Soft skills / Behavioural traits
- Ownership mindset: takes full responsibility for the media; doesn't wait to be told what to do next.
- Video storyteller at heart: naturally thinks about how a subject comes alive on screen before thinking about the article.
- Systems thinker: thinks in content process optimization, not just individual pieces of content; sees the full funnel from video production to multi-format repurposing.
- Scrappy and resourceful: comfortable with frugality; finds creative solutions with limited budgets; doesn't need a large team to produce great content.
- Curious and fast-learning: genuine interest in health, prevention, and societal impact (no need to be a medical expert, but curiosity is key); translates that curiosity into experiments.
- Collaborative: builds strong working relationships with the Video Producer, Social Media Manager, and broader teams; communicates clearly; makes it easy for others to contribute to the media.
- Strategic and business-aware: understands that Alan's media is a business tool, and is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives.
- Comfortable with ambiguity: energized by building on a blank page, not paralyzed by it.
Languages
- French: fully fluent, perfect written syntax; the majority of content will be in French.
- English: fluent (working language at Alan, used daily).
- Spanish or Dutch: a plus given Alan's presence in Spain and Belgium.
🎯 Important note: we hire people, not roles.If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?
Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.
You want to know more about Alan?
- 🙌 Perks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.…
