Senior Content Marketing Manager

About the Role

As the founding Senior Content Marketing Manager, you will own the content that explains, differentiates, and accelerates Leap’s growth across the two audiences we serve: the employer benefits leaders, health plans, and TPAs who buy Leap, and the members on specialty medicines who depend on us for care.

This is a senior individual contributor role for an exceptional writer who can move fluidly from category-defining thought leadership to high-converting sales and website copy to patient activation campaigns that earn trust and drive action. You will translate a complex, high-stakes healthcare model into language that is clear, credible, and compelling — whether you are helping a CFO understand the financial impact of Leap, giving a benefits leader the words to champion us internally, or writing the direct mail piece that motivates a patient to call their Care Guide.

You will report to the Head of Growth Marketing and partner closely with the Head of Member Marketing, but this is a builder role: you will be expected to shape the strategy, write the copy, pressure-test the message, incorporate feedback, and ship.

This is a fully remote role, open to candidates across the US. Candidates in the New York Metro, San Francisco, or Seattle areas are strongly preferred.

Key Responsibilities1. Content Strategy and Editorial Ownership

• Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email
• Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most
• Define and steward Leap's brand voice across every audience and channel, ensuring the same warmth and clinical credibility shows up in a CFO white paper and a member SMS
• Set the bar for editorial quality across freelancers, contractors, and AI-assisted workflows

2. Long-Form B2B Content and Thought Leadership

• Produce flagship long-form assets (white papers, original research, benchmark reports, thought leadership, in-depth blog series) that establish Leap's authority in specialty infusion. The work needs to earn trust with both buyers (benefits leaders, TPAs, brokers, consultants) and the patients who will trust Leap with their specialty therapy
• Frame the specialty infusion category for the industry — the narratives, the language, and the framing that benefits leaders and consultants pick up and repeat. When the category talks about Leap's space, our words show up in the conversation
• Develop proprietary research and benchmark reports Leap publishes annually — anchor data the industry cites, repeat surveys benefits leaders look for, original analysis on the specialty pharmacy line item that becomes a regular industry reference
• Lead organic search and GEO (Generative Engine Optimization) strategy: build topical authority around specialty infusion, employer pharmacy benefits, and self-funded plan design so Leap ranks in traditional search and gets cited by LLMs (ChatGPT, Gemini, Claude, Perplexity)
• Own the broader social calendar across Leap's owned channels — LinkedIn company page, partner co-marketing posts, and industry conference content

3. Direct Response, Website, and Campaign Copy

• Write the direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants with clear CTAs, demo request flows, downloadable asset promos
• Maintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promises

4. Test-and-Learn Discipline

• Run structured A/B tests across subject lines, hooks, CTAs, creative variants, and landing page elements
• Translate test results into repeatable creative frameworks and brief templates
• Document hypotheses, results, and learnings so the team builds on past tests instead of re-running them

5. Measurement and Iteration

• Define the KPIs that matter for content: organic traffic, citation share in LLM responses, pipeline influence, member campaign conversion rates, content-influenced revenue
• Build the reporting framework that connects content output to business outcomes
• Refresh and improve existing content based on performance data, not just publish-and-move-on

6. AI Workflow and Scale

• Use AI tools (Claude, ChatGPT, AirOps, Clearscope, or similar) to accelerate production and research without sacrificing originality, quality, or editorial voice
• Build prompt frameworks, briefing systems, and quality checks that let a lean team produce high-volume, high-quality content
• Stay current on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketing

Qualifications

Required

• 6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)
• Exceptional writer with a portfolio that demonstrates breadth: long-form authority work (white papers, thought leadership, research reports), short-form campaign copy (email, paid social, direct mail, SMS), direct response copy (sales letters, landing pages, lead-gen assets), AND website copy (product pages, hero sections, conversion-focused web). We will read the writing samples carefully
• Proven track record building content programs that drove measurable outcomes: organic traffic growth, pipeline influence, member engagement, or revenue
• Deep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member outreach, healthcare consumer trust-building, specialty infusion patient journeys)
• Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow
• Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences, with awareness of HIPAA and PHI guardrails
• Strong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworks
• Practical fluency with AI tools in a content and copy workflow
• Startup attitude. Willing to roll up your sleeves and do the work. You are excited to be a player, not just a coach. You ship work, not process
• Original research or benchmark report authorship

Preferred

• Experience selling into self-funded employers, benefits consultants, or TPAs
• Member-facing or consumer campaign copy chops (email, paid social, direct mail, SMS, member portal). A strong plus given the B2B2C nature of Leap
• Experience building content functions from 0 to 1 at a growth-stage company